Earlier this year, Calvin Klein became a hot potato after announcing their collaboration with Jungkook. Since then, any of its campaigns or projects with its global brand amba̾s̾sadors have become the most talked about topics on social media.

But that's still not an impressive thing until Jonathan Bottomley, CK Chief Marketing Officer releases the latest datas that the company summarizes for the first half of this year. Thanks to the collaboration with Jungkook, Calvin Klein has received more benefits than the amount they spent on the contract with the top Kpop idol.

Below is the information provided by Jonathan Bottomley:

Underw3ar - the word that were once considered sensitive things have now had a strong boom in the field of fashion. In the eyes of fashionistas and artists, showing off the body with underw3ar in a healthy and sophisticated way is som̾e̾t̾h ̾ing so attractive and trendy. And the clearest proof of this prejudice change is the rise of Calvin Klein - a fashion brand with global coverage in recent years.

In particular, Calvin Klein became even stronger after collaborating with Jungkook and projects that covered the world. Not only causing the stock price to increase sharply, Jungkook also created a media "storm" for Calvin Klein right after he a̾s̾sumed the position of global brand amba̾s̾sador at the end of March this year.

Recently, according to Jonathan Bottomley, Chief Marketing Officer of Calvin Klein, the brand's spring campaign earned one of highest engagement in brand’s history with 1.7B impressions on PR & SNS alone. Not only that, the company also gathered 1.6 million followers on social platforms after Jungkook was announced as the new global amba̾s̾sador.

That shows how strong Jungkook's influence on this brand is. Fans are really impressed by his influence:

- Another day another win.

- JUNGKOOK IS SO POWERFUL

- Jungkook Impact wow

- JEON JUNGKOOK ATE

- Great news bt also wonder why didn't any of big ARMY accs twted the ottogi deal I mean after mnth of signing Jin ottogi first time since it's creation entered 3 trillion club,became part of biggest brands of sk along with BTS despite being local br became an international success

- It's good to be king Jungkook impact

- Jeon Jungkook the legend you are

- Kingkook has done it again

- baby pop star candy Jungkook impact

The numbers compiled after this spring campaign are also understandable given that by the time Jungkook collaborated with Calvin Klein, he was delivering numbers that spoke. Specifically, after only 17 minutes of posting the article announcing Jungkook as a global brand amba̾s̾sador, it became the most liked tweet in the brand's history.

Along with that, the promotional video of Jungkook and Calvin Klein has surpa̾s̾sed 24 million views, is recognized as the company's most viewed video of all time, on the Instagram platform and becomes the video with the most likes of the company. brands on TikTok. The news that Jungkook has been appointed as CK's new global brand amba̾s̾sador has become the most discussed topic in 172 countries.

The world's leading fashion magazines such as Vogue, Harper's Bazaar, Marie Claire, ELLE, GQ, L'officiel, Teen Vogue also excitedly shared about this collaboration. Notably, the effect of the "global K-pop icon" immediately caused CK's website to become congested due to the huge amount of traffic coming from the fan community after the brand's announcement.

The products worn by Jungkook in the promotional photo set were sold out after only a few hours of launch in many countries such as the US, ċḧïńä, ̾k̾o̾r̾e̾a, נαραи... Until now, many products promoted by Jungkook also fall into scarcity and shortage compared to consumer demand.

Another impressive point is that right at the time of cooperation, Jungkook helped PVH Corp (the parent company of Calvin Klein) recover from a slump for more than a month, up 20% from 72.26 USD/share. shares to 88.36 USD/share in just 4 days. According to the report, the company's first half business results have far exceeded the previous plan. In addition, CK also forecasts double-digit profit growth by the end of 2023.

The contract between Calvin Klein and Jungkook is really a successful contract, creating a huge explosion for the brand when collaborating with the most beloved Kpop superstar around the world. Not only that, but he also has a strong impact on popular culture and possesses an image that fits the brand perfectly.

Calvin Klein also proudly stated that it was a blessing for Jungkook to be their brand amba̾s̾sador!