Since owning a personal Instagram account, V is one of the celebrity names that receive the most public attention. Not only that, but V also proved his K-pop superstar cläṩṩ when owning the highest advertising value on this platform compared to other celebrities around the world.
Recently, a major ḳöŕệän newspaper Kyunghyang Shinmun calculated the value of an post on V's personal Instagram account, and the amount for such a promotional article is even higher than top stars' on this platform like CR7 or Messi.
Many fans were amazed at the value of V's brand but also agreed that with his reputation and ability to sell products quickly, he is the golden icon of brands:
V has only owned an Instagram account for over a year now, but he seems to be the hottest name on this social network with a huge following with a series of records. Since the establishment of the Instagram account, V has set world records when having the fastest number of 1 million followers, 10 million followers,... in the world.
Currently, V owns an Instagram account with more than 58.2 million followers. Although this is not the artist account with the most followers in the world, it is the account with the highest advertising value on the platform.
This is the latest mentioned in the report of a major ḳöŕệän newspaper Kyunghyang Shinmun. According to Kyunghyang Shinmun, V’s advertising value on Instagram is currently the highest in the world. One post on Taehyung’s Instagram is worth 1 billion won (around 765.4K $), which is more than any other celebrity or influencer in the world.
How did Kyunghyang Shinmun calculate this value? They used a formula that considers the number of followers, likes, comments, views, and engagement rate of each post. They also compared Taehyung’s posts with other famous Instagram accounts such as Cristiano Ronaldo, and Ariana Grande,...
Taehyung's social media influence is said to provide the greatest socioeconomic value of all the celebrities. Although he only owns an Instagram account for more than a year, he has surpäṩṩed big global stars like Cristiano Ronaldo, Ariana Grande, and Selena Gomez - celebrities who have used this social network for a long time and their account also has the high value.
If compared with the above celebrities, even the advertising value on V's Instagram account is twice or 3-4 times higher. Specifically, V's post is more valuable than global stars like Cristiano Ronaldo ($451,000), Kylie Jenner ($514,000), Selena Gomez ($226,000), Kendall Jenner ($362,000), Zendaya ($528,000) and Leo Messi ($308,000).
He also has the highest engagement and likes per post rate. Taehyung's dominance on Instagram is evident in every aspect, including the number of likes, video views, followers, and popularity that has earned him the title "King of Instagram".
V has a very high engagement-per-post rate of 32%, with an average of 12.9 million likes per post. Even if he locked the comment section, which is a huge interaction limit, the rate is still very high. Over $765,000 per post is not only the highest amount of advertising among BTS members and K-pop idols, but also the highest among celebrities in the world.
A V's video clip of him dancing in a jazz bar has reached 20 million views in 13 hours, the fastest record for an Asian artist on the platform and second in the world after Cristiano Ronaldo.
He is the only Asian to make it to the official list of the '20 Most Liked Posts' on the platform. He's on the charts with celebrities with between 100 and 400 million followers. Taehyung also continues to demonstrate the fastest follower growth on the platform since the first day of account opening.
Although until now, V seems to have never made a paid promotional post from a brand, it can be seen that an Instagram account is a celebrity's account with value and brand recognition. Currently, V only uploads promotional images for the CELINE brand for which he is the global ambäṩṩador.
