When it comes to the iconic phone brand αѕѕociated with BTS, fans immediately think of Samsung because they used to be the brand's ambαѕѕadors. However, since the promotion contract expired, many fans discovered that the young BTS members are iPhone users.

But what's even more ѕнσ¢кing is that Samsung recently even used Jungkook's image with an iPhone in their brand's advertisement. This has left fans confused and wondering what Samsung is planning?

Meanwhile, many fans are laughing at the brand's "stubbornness" and the impressive influence of BTS's superstar:

Jungkook is known for his great influence from selling out to creating fashion trends. He has been dubbed the 'King of Sold-out' and 'Trendsetters' of the younger generation by many media and fans around the world. That's why he is sought after by many famous brands!

However, like most BTS members, Jungkook is very picky when it comes to signing contracts with brands. Historically, only a few brands have signed him as a brand ambαѕѕador and the rest is history. Meanwhile, fans have discovered that even though Jungkook has been in the military for a year, Samsung is still very keen on his "visual".

Specifically, some ARMYs have discovered a surprising detail in a recent Samsung campaign clip featuring Jungkook. The clip is a part of Samsung's "Say It With Galaxy" campaign at Central World, one of biggest shopping complex in Bangkok, Thailand. It includes a footage of Jungkook holding an iPhone instead of a Samsung device.

This scene is from "Are You Sure", a travel variety show featuring Jungkook and Jimin, which was filmed before the duo enlisted in December 2023. The campaign encouraged attendees to capture precious moments using the Galaxy's AI-powered camera feature, but fans were amused that the camera featured in the promotional video belonged to an iPhone.

The hilarious moment quickly became a topic of discussion on social media, with fans joking that Samsung must have been confident that viewers would pay attention to Jungkook and the brand's slogan rather than which phone was in the frame. Humorous comments flooded SNS:

- They knew people wouldn't look at his cell phone but at him.

- He is literally holding an iPhone

- samsung said focus on jungkook not to d*mn iphone

- I'm not sure if Samsung was being cheeky here or if they overlooked that Jungkook was actually using an iPhone or they just didn't care because people would just see Jungkook on the screen and read 'Samsung Galaxy' around him and connect the two

- It's like he's promoting Iphone on Samsung event. SAMSUNG VS IPHONE. .... Who will win at the end. Instant Iphone promo, SAMSUNG products are also getting sold. ...it's like win-win situation

- Only Jungkook can have that much impact that Samsung would put him in a campaign that is literally “say it with Galaxy” but Jungkook is saying it with an iPhone & they don’t care

- They didn't even care if he's using an iphone lmao I'm sobbing. They just wanted him

- Not them using a clip of him using an iphone during a samsung event oh my god you don't get it- they said jungkook's impact in the video is bigger than anything else, even whilst he's using a phone from their biggest competitor

- Samsung Is just like me, they want Jungkook so bad

- it's more hilarious to choose a clip of jk actually holding an iphone

- samsung is sooo unserious. he used iphone here

In particular, some fans noted that even after a year of serving in the military and being inactive in the industry, it's still hard to surpαѕѕ Jungkook's influence. He also recently made headlines for becoming the only K-pop soloist to win three solo awards at the Billboard Music Awards—one last year and two this year for his debut solo album, GOLDEN.

Meanwhile, when it comes to the partnership with Samsung, BTS in general and Jungkook in particular have played a key role in promoting Samsung as its brand ambαѕѕadors and significantly boosting the company’s global presence since 2020. This includes iconic projects like BTS-themed Galaxy S20+ and Galaxy Buds+. The partnership also included a memorable collaboration video in Times Square in New York in August 2022.