If fans remember, more than a year ago, on November 21, 2023, Big Hit Music posted a video titled “...”, showing a close-up of Jungkook’s iconic logo and credited the designer.

The design of Jungkook’s iconic logo is derived from his signature. This iconic logo combines the English letters ‘J’ & ‘K’, as well as the кσяєαn letters ‘ㅈ’ & ‘ㄱ’, representing the concept of infinite growth and infinite potential. The number 7, representing the 7 members of BTS, is also cleverly incorporated into the design.

This also symbolizes another aspect: BTS’s 7th member Jungkook, an artist who wants to create and share unforgettable “golden” moments with his fans.

This logo of Jungkook was originally used for the cover of his first solo album “GOLDEN” when it was released earlier that month. However, Big Hit Music’s posting of the phrase “The Brand” has raised expectations and speculations from the au∂ιєnce about other projects that he may develop.

3 months ago, fans also got a definitive answer when the news of Jungkook filing for a personal logo at the United States Patent and Trademark Office (USPTO) was shared.

On the other hand, on the 14th of this month, fans also received a new update on the progress of the logo’s trademark registration. Jungkook has completed the trademark registration for all 8 product categories under his solo brand ‘JK’.

It includes:

- Cosmetics and personal care products like perfumes, lotions, and skincare.
- Electronic devices and accessories, such as headphones, phone cases, and smartwatches.
- Jewelry, watches, and precious metals.
- Printed matter, including posters, books, stickers, and stationery.
- Leather goods, bags, wallets, and keychains.
- Clothing, footwear, and headgear, including shirts, hoo∂ιєs, and hats.
- Toys, games, sports equipment, and fitness gear.
- Entertainment services, covering music production, concerts, and online content.

Now that all the trademarks have been officially registered, Jungkook and Big Hit Music have secured legal protection for all goods and services under their brand. Jungkook has not only registered his trademark in the US but also expanded it to many other countries such as кσяєα, נαραи, UK, ¢αиα∂α and European countries.

Since all the legal procedures have been completed, they can now proceed to launch products or services without any legal restrictions. This usually indicates that the brand is ready to launch in the market, so we can expect announcements, teasers or product releases soon.

This move shows his great ambition to develop his personal brand on a global scale, opening up many new opportunities for the BTS superstar in the fields of fashion, lifestyle or even business in the future.

Previously, Jungkook also "hinted" an accessory product, earrings with the shape of this logo during a live broadcast. Jungkook also gifted fans with a specially-made 24K gold flake perfume called "Golden" when he released his solo album.

In an interview, he also expressed his ambition to pursue other fields besides being an idol when he said: "I think I could possibly see myself going into design or drawing somehow, or going into sports. I liked drawing since I was a child. I definitely want to study drawing sometime in the future. I have a weak spot for creative work. I really want to try it out myself someday."

These signs have fans excited to wait for Jungkook's upcoming solo brand products, especially in the context that he will be discharged from the military in 1 month:

- so excited to see what's to come! jungkook the brand is coming

- Jungkook dont need other brand to endorse cause he can make his own brand wow im excited to see what jk shoes look like

- So in everything that Jk famous used good products? I trust him so I 100% sure it's gonna be a good thing. Waiting for what he made

- hopefully we can get them in the future

- I can’t wait for what this will bring!

- Marking a major step forward in his solo career preparations

- I told yall this was in the works !! let's pray for the rest..

- from now on all solo projects will be released under his personal brand, I can't even imagine what jk has come up with for us, but it will be amazing