Around the years 2013 to 2021, BTS tended to use a single common Twitter account to interact with fans despite the fact that many Kpop idols have other social network accounts. But by the end of 2021, BTS also began to join the race of superstars using Instagram and made this SNS more interested than ever.
Not only that, since BTS used Instagram, they have also become top-followed celebrities and accounts with huge followers. One of the factors that shows that BTS members are a famous phenomenon on this platform is that they are the most mentioned.
Recently, HypeAuditor released a ranking that shows BTS members leading the way. In particular, the member is the most-mentioned on Instagram is...?
Over the years, BTS members have dominated social networks and global media in the entertainment industry. Almost every day, there are at least dozens of articles in ̾k̾o̾r̾e̾an and world media mentioning the name BTS. Meanwhile, the number of mentions of BTS members' names on Instagram is truly an unbelievable number.
Except for Jungkook - who deactivated his Instagram account earlier this year, most BTS members have continuously received a huge amount of interaction on this platform since owning personal accounts. On average, each member's post gathers more than 5 million likes, and note that the comment section is limited to only 6 members of the group.
Another surprising statistic is that BTS members are also top celebrities in being tagged in a post or mentioned in comment section with the "@" symbol. A study by HypeAuditor has quantified the number of mentions received by these influencers over the past year. This metric provides further insight into their digital influence and engagement on the platform.
Here are the rankings:
Looking at this ranking, we can see that V's Instagram account (@thv) achieved a significant milestone, receiving 16,126 mentions from 6,511 influencers, thereby reaching an extraordinary audience of 861 million people. To comprehend the scale of this achievement, consider that acquiring a similar level of exposure through paid advertisements would cost a whopping 290 million USD.
This impressive number of mentions puts @thv ahead of famous global brands, with Fendi receiving 15,621 mentions and Rayban 15,321. Furthermore, V has shown notable growth over the past year, gaining an impressive 9 million new followers in just 360 days.
Famous people and organizations have mentioned @thv, including celebrities such as IU, Park Hyungsik, Choi Wooshik and many other US-UK artists and famous people. The account has also attracted attention from international brands and organizations such as MTV, Billboard and Celine, highlighting its significant influence and reach.
The influencers tagging V's account are primarily located in Indonesia (13.7%), the United States (10.9%), and South Korea (10.2%).
Previously, ̾k̾o̾r̾e̾an media also reported that V's promotional post on Instagram has the highest value. According to the algorithm used by SPEAKRJ, the cost of sponsored posts on V's Instagram account is estimated to be up to 773,000 USD per post.
773,000 USD per post is not only the highest amount among BTS members as well as K-pop idols, but also the highest among celebrities in the world! V's post is more valuable than global stars such as Cristiano Ronaldo (451 thousand USD), Kylie Jenner (514 thousand USD), Selena Gomez (226 thousand USD), Kendall Jenner (362 thousand USD), Zendaya (528 thousand USD) USD) and Leo Messi (308 thousand USD).
That shows the incredible influence of V's personal brand value!
