On the afternoon of June 24 (KST), Jimin attended the Dior Summer 2027 show in Paris as Dior's Global Ambαѕѕador. Maintaining the gentle and refined image that fans have come to love, Jimin once again showcased the unique charm that sets him apart every time he makes a public appearance. His calm demeanor, elegant presence, and ability to effortlessly pull off any design make it seem as though the title "Dior Prince" was created specifically for him.
Esquire кσяєα once described him as follows: "The group that best fits the phrase "bringing honor to the nation"—isn't it BTS? And among them, the K-pop star who suits Dior the best: the "Dior Prince," Jimin. Every time Jimin wears Dior, it becomes a hot topic, causing instant sell-outs starting from his airport looks. This season was no exception, as his attendance at Paris Fashion Week and the Dior collection made waves once again."
Indeed, just hours after Jimin's appearance at Paris Fashion Week, social media was flooded with discussions about the outfit he chose to wear. The ensemble was widely praised for embodying Dior's signature DNA: luxurious without being ostentatious, sophisticated, couture-driven, and evocative of European aristocratic elegance. Jimin paired a checked shirt from Dior's Spring/Summer 2026 collection with a pair of Dior Regular Jeans priced at $1,950.
However, the most intriguing piece was undoubtedly the outer coat, whose unusual design had never been seen in any previous Dior collection. Many αѕѕumed it was a brand-new piece from the Dior Summer 2027 collection, as brand ambαѕѕadors attending fashion week are typically given priority access to the latest designs in order to promote upcoming seasons. In fact, when the new collection was unveiled, fans did notice a garment featuring a similar embroidered motif, albeit in a different color.
But if that were the entire story, there would be little reason for all the excitement, right?
The key detail is that the aristocratic tailcoat worn by Jimin was not part of the Dior Summer 2027 collection at all, nor was it a commercial piece like the garments worn by the runway models or those set to be released for sale. Instead, it is a one-of-a-kind historical masterpiece estimated to be around 250 years old and owned by The Mark Wallis Collection, a renowned collector of antique European aristocratic garments.
The piece belongs to a private collection and is explicitly labeled by its owner as "Not for sale." According to the collector's description, the coat dates to around 1775 and is considered an outstanding example of late 18th-century aristocratic menswear. Crafted from silk and a luxurious silk-wool blend, it features exquisite silver embroidery running across the chest, cuffs, and tails. The flowing floral motifs were entirely hand-embroidered, showcasing the extraordinary craftsmanship of the era.
It appears that Dior may have drawn inspiration from this historic garment for elements of its new collection. What surprised many people, however, was that Jimin was granted the extraordinary privilege of wearing the original piece itself—the only surviving historical version—further reinforcing his status as the true "Dior Prince." When this information began circulating online, netizens were left stunned!
However, looking at everything Jimin has contributed to Dior over the years, such a privilege seems only natural—and entirely befitting of his influence. Since being appointed Global Ambαѕѕador, he has consistently demonstrated his unrivaled influence. The Instagram post announcing his ambαѕѕadorship surpαѕѕed 4 million likes, becoming the most-liked post in Dior's history at the time. At the Dior Men Fall/Winter 2023-2024 show, photos of Jimin outperformed international superstars such as David Beckham and Robert Pattinson, dominating the top spots in engagement rankings.
His media power continued to reach new heights during Paris Fashion Week SS26. According to Launchmetrics, Jimin generated $33.8 million in Media Impact Value (MIV) from a single appearance, accounting for approximately 18% of Dior's total media value during the event. Meanwhile, data from Onclusive showed that Jimin alone represented 17.06% of all conversations surrounding Paris Fashion Week, further proving his unmatched influence across social media platforms.
And judging by the reaction to his appearance at Dior Summer 2027, this latest moment is unlikely to be any less impactful—in fact, it may prove to be even bigger!
Fans could not help but marvel at Jimin's status as the "Dior Prince," sharing enthusiastic reactions such as: "What at absolutely gorgeous piece of history worn by Park Jimin, who transformed a museum-worthy masterpiece into a living work of art! ", "So proud of you Jimin", "Aristocrat clothes put on JM, this guy really is the real royal prince", "That is why he looked so regal. The Main piece for The main Man", "Wow insane, and Jimin is the only person can suit this 250 years royal piece", "special outfit for special guest, prince Jimin", "No wonder he looked like a prince and Anderson was in αωє seeing Jimin", ...
