Mnet's MAMA is one of the annual awards ceremonies most loved by domestic and international fans because of its grand scale and participating superstar artists. However, this year fans had a big disappointment with this awards ceremony and it even became the most controversial award ceremony with international fans.
In particular, on the first day of this year's MAMA awards ceremony, there were many negative reactions from international fans about it. Some fans even expressed surprise at not knowing that the awards ceremony was taking place because it seemed to no longer have the same attraction as in previous years.
Below is the topic about MAMA 2023 that is being discussed on social networking sites:
On November 8, the 2023 MAMA awards ceremony held a press conference giving a list of artists participating in the event without the names of many expected celebrities such as Jungkook, Jimin, New Jeans, IVE... This has caused the awards ceremony to receive great disappointment from fans around the world as well as making the media not very interested in this year's event.
Therefore, it led to a situation where on the first day of the 2023 MAMA awards ceremony (November 28), not much attention was paid to the awards ceremony despite the full presence of fans attending in person. But considering that this used to be the biggest event of the year, compared to previous years, MAMA 2023 is believed to have lσst its huge appeal.
In particular, before the event, a major K-Pop account shared about the time the awards ceremony took place, but in the comments section, dozens of fans expressed surprise because they did not know that. MAMA 2023 is being held. Many people pointed out that this year's awards ceremony was really unattractive, "boring" and seriously lacked promotional information.
Even on кσяєαn forums, many noticed the ѕнσ¢кing tweets that came from global fans, linking the tweets they had seen that showcase the MAMAs impact on international fans in 2023. In particular, one fan pointed out that with changes in formats and “fan wars,” there are fewer interactions between idols compared to the past generations.
While the MAMAs are still watched by millions of fans worldwide, it seems like the hype for the event has d̾i̾e ̾d down for many reasons. The reactions of кσяєαn netizens seemed to mirror international fans, with many not feeling the lineups are strong enough or with the same impact as in the past:
- girl kpop truly in the gutter bc why I just found out that mama is today and literally no one is talking about it
- bts left and took the aud̾i̾e ̾nce and interest with them IJBOL
- I didn't know until you said it
- MAMA used to be so huge with soo much hype. And i didn't even know this year's MAMA is literally todayy?
- MAMA used to be an event…
- nah let’s talk about it because during the peak of 3rd gen, if you liked kpop in ANY capacity you wouldn’t be caught d̾e̾a̾d ̾ m̾i̾s̾s̾i̾n̾g MAMA
- i used to skip cläṩṩes or watch it during cläṩṩes, the whole thing, without m̾i̾s̾s̾i̾n̾g a second of it. i miss those times
- people just finding out mama is today just shows how far they fell off as an award show
- get the 2nd and 3rd gen legends back on the award show then yall might be back
- I thought it was happening like mid to late December just yesterday
- No one likes mama literally no one. Theres always some sort of mistreatment they give to some groups every year
- I mean, after all of the MNET rigging scandals, and when all of the awards are just based on charts, then what IS the point? The best song is almost never even nominated! Unless there’s a wicked live performance or iconic 1st/2nd/3rd gen comeback, like HyunA, then I’m over it
- Nobody knew mama was happening today
- It's today??? The same show i used to wait for hours for, just to watch BTS perform??? The show lost its charm. No BTS, no award show. Lol.
Last year, we still watched for Hobi
- Thats hilarious, I had no clue... Award season used to be one of my most looked forward to times of the year lmao
- I didn't know as well just saw mama jp notif now. I forgot about awards shows all of a sudden.
- mama (and other award shows) started to get boring when 3rd gen stopped attending which also meant real time reactions and interactions also stopped
