In ḳöŕệä, promoting soft power through cultural diplomacy is a common goal of government and non-governmental organizations, which encourages the cultural production and promotion of Hallyu culture content in general. in general or Kpop in particular. In particular, the role of private businesses like HYBE or individual artists like BTS is also highlighted. In a 2019 speech, South ḳöŕệän President Moon Jae-In praised BTS for its resounding success in bringing ḳöŕệän culture to the world.
And in 2023, BTS is once again the name praised by President Yoon Seok-yeol - the current president of ḳöŕệä. Not only did they receive praise from the ḳöŕệän president, but the British king himself also paid special attention to BTS at the recent meeting banquet between ḳöŕệä and єnglαnd. BTS is even compared to the greatest icons in British history such as The Beatle, Queen, Harry Potter,...
Here's what both senior leaders said about BTS and ARMYs who couldn't help but be proud of the group's reputation:
BTS has created an unprecedented "fever" in the global music and entertainment industry since their debut in 2013. BTS's popularity has spread from ḳöŕệä to the whole world. Up to now, BTS is considered the most successful and impressive symbol of Hallyu culture. Along with BTS being considered a "global music group", ḳöŕệä's soft power has also seen a strong increase through creating an image and a message that truly has "weight", influence far-reaching regardless of differences in language, culture, or race.
This was firmly affirmed under President Moon Jae In when he and the government always called for the accompanying of BTS in international events such as the Generation Unlimited program at UN in 2018, the SGDs Moment Conference (goals sustainable development) during the 76th United Nations General Assembly session as Special Envoy of the President of ḳöŕệä (2021)...Not only that, BTS also received congratulatory letters many times from the senior ḳöŕệän officials about the international achievements they have achieved.
Even now, even when BTS temporarily suspends their activities due to m̴i̴l̴i̴t̴a̴r̴y̴ service, the value they leave behind impresses both the current ḳöŕệän President and the British King. Specifically, during his state visit to the UK, the President of ḳöŕệä gave a speech on the progress of the relationship between the two countries and emphasized the expansion of cooperation in many fields, including economics. , security and culture. At the end of his speech, he emphasized ḳöŕệä's soft power, specifically emphasizing the importance of BTS and other connected cultural symbols.
He honored the group: “If the UK is the country of The Beatles, Queen, Harry Potter & David Beckham, ḳöŕệä is the country of BTS..." and the South ḳöŕệä's President also talked about BTS x Coldplay's My Universe collab.
In contrast, the British King also had similar αssessments about the importance of BTS in connecting the two countries. The British King highly appreciated the group: “ḳöŕệä has matched Danny Boyle with Bong Joon-ho, James Bond with Squid Game, and the Beatles’ Let It Be with BTS’s Dynamite.”
These comments from the two supreme national leaders make fans unable to stop being proud of BTS:
- BTS always First, South ḳöŕệä's Pride
- No matter what k-pop artist came first BTS put them on the map by being different and they paved the mf way period
- KOREA HAS BTS BTS PAVED THE WAY
- King Charles mentioning BTS in his speech tonight. BTS is really the face of SK
- UK is the country of The Beatles, Queen, Harry Potter and David Beckham, ḳöŕệä is the country of BTS
- I love how even if our boys aren’t there bc they’re serving their country / being a good representative with their music and blasting world charts, that they still get mentioned . OVER and OVER again…. #BTS you will always be the headliner
- They way they respected bts
- I can imagine the lads faces if they were there. they are ḳöŕệäs and the world's pride and joy. the global impact they have is real, my little British heart is full of pride right now for BTS
- South ḳöŕệä president flexing his country’s biggest & best exports
- As US NYC person, I’ll will be BTS Ami tourist next spring in Seoul, Busan, & JeJu. Why? Learning Hanguel + so hard grammar since 2020. So yep, my US dolla bills will turn to Won as I try my best to speak in well deserved honorifics.
- BTS should have earned an exemption from m̴i̴l̴i̴t̴a̴r̴y̴ service because they served as unofficial ambαssadors for ḳöŕệä for 10 years!
- Saw this & thought if they are so important to your country, why haven’t they been given m̴i̴l̴i̴t̴a̴r̴y̴ exemption? Less than an hour later BTS announce RM, Tae, Jimin, and JK are all making plans to enter the m̴i̴l̴i̴t̴a̴r̴y̴. Yeah the timing of this cannot be a coincidence
Meanwhile, at an intimate party held at Buckingham Palace, about 170 distinguished guests from both countries attended the dinner. On the ḳöŕệän side were Deputy Prime Minister Chu Kyung-ho, Minister of Foreign Affairs Park Jin, Samsung Electronics Chairman Lee Jae-yong, LG Group Chairman Koo Kwang-mo, Lotte Group Chairman Shin Dong-bin, Vice Chairman of Hanwha Group Kim Dong-kwan,...and famous artists such as BLACKPINK, designer Park So-hee, female soccer player Cho So-hyun of Tottenham Hotspur FC....
