Becoming an advertising model or brand ambαѕѕador is not only a way to affirm the status and popularity of Kpop stars, but it is also a job that helps them make a huge source of income. And of course, the greater the popularity, the greater the value of the advertising contract.
With the global success, BTS has been chosen as ambαѕѕadors for many big brands around the world such as McDonald's, Samsung, Coca-Cola, Gojek, Louis Vuitton,... Many people are curious that these brands How much money did the members have as advertising models for their brand?
Of course, it is impossible to say an exact number because that is the secret of each brand. But based on some information gathered, ḳöŕệän media have estimated how much BTS members can earn after each of their ads:
For the ḳöŕệän industry, idols not only produce music products, but they are also brand representatives because their large fan base is the potential customers of the brand. Therefore, considering the influence of BTS domestically and internationally, they are one of the top brand ambαѕѕadors that most brands want to cooperate with.
However, compared to other artists, BTS very rarely accepts advertising contracts and to reach an agreement with BTS, brands must also have a quality advertising plan and contract. Even in order to convince BTS to become the brand's representative or advertising model, brands have to stay in contact with the group for a long time, at least 6 months.
Along with that, according to information from the ḳöŕệän press, BTS' contract prices are among the top in the artist world. Of course, even many people can understand that BTS has ability to touch anything and then they can be sold-out. Therefore, the high price for advertisement deal is understandable.
According to a source in the advertising industry, The ḳöŕệä Times reported that BTS earns between $2.69 million and $4.48 million for each advertisement they make. ḳöŕệän media also rate BTS as the hottest model today and the amount they are paid per advertisement is much higher than normal top stars.
Specifically, typical brand ambαѕѕadors are paid around 1 billion KRW (~$845,000 USD), and figure skating queen Kim Yuna can be paid around 1 billion to 1.4 billion KRW during her peak. But when looking at BTS' numbers, they can earn almost 3 times the average of other brand ambαѕѕadors. But given the size of the group's international influence, that's not too surprising.
Collaboration with BTS has become attractive to many famous brands thanks to their large fan base. Over the past few years, the group has worked with famous global brands such as Samsung, Hyundai, Fila, Louis Vuitton, Baskin Robbins, Coca-Cola, Gojek, etc. Most recently, when the members focused on activities. solo, their advertising strengths are also expanded.
The members of the group in turn became ambαѕѕadors and even global ambαѕѕadors of luxury brands such as Dior, Calvin Klein, Valentino, Bottega Veneta, Tiffany & Co... In which, with just one appearance. Jimin's show at Paris Fashion Week and 2 posts, according to Karla Otto x Lefty, he brought in $17 million in media value, which is 54% of Dior's total EMV value.
Meanwhile, Jungkook also helped Calvin Klein's stock skyrocket 20% in just 4 short days after he was announced as an ambαѕѕador. And RM even became the first brand ambαѕѕador of Bottega Veneta - a discreet and high-end Italian brand. That shows how the value of these contracts is that brands are willing to spend a lot of money to get the representation of BTS members.
ḳöŕệän media believe that, with such influence of BTS members, the advertising salary of each member for a contract is at the lowest in the range of 800,000,000 to 1 billion KRW. While the ambαѕѕador salary is also equivalent and the amount entered for each event, article, promotional video,... that they participate hasn't been included.
But of course, as mentioned earlier, once BTS has become a brand representative, the economic effect they bring is many times the price of the contract. Therefore, many brands, no matter how much money they spend, want to get an advertising contract with BTS.
However, brands also said that BTS members always prioritize music production over advertising contracts. So the secret to getting BTS's nod is to have a clear plan, respect their priorities, and build trust in the group and the management company.
