These days, people can't help but mention the Calvin Klein x Jungkook event with the huge interaction of netizens around the world. Calvin Klein has once again proven their timeliness in choosing brand ambαssadors.

And of course, Jungkook is no less competitive when proving his "Sold Out King" level when making this brand write a lot of "sorry" letters to customers for not providing enough quantity.

After Jungkook was announced as Calvin Klein's global ambαssador, the collection he modeled on started selling out in several countries and he even helped the brand hít a sky-high share price:

Maybe, many people do not know that Calvin Klein once was on the verge of bankruptcy. Underwe4r - two words that were once considered sensitive things have now had a strong boom in the fashion field, led by Calvin Klein.

About more than 20 years ago, the influence of the H1V/@IDS wave almost engulfed Calvin Klein, extinguishing the liberal dress movement of Western youth. The tight jeans that once brought in huge sales for the company have been forgotten. At that time, Calvin Klein fell into heavy debt. In addition to the decline in profits, the brand also faced a financial crisis because of litigation over trademark law.

Calvin Klein's current glory is soмєтнing that not every brand can reach. But it also shows that it comes from the company's strategic vision as it begins to appreciate the inability to encapsulate the brand in the West with the same controversial campaigns as before. Since starting with Jennie and healthy commercials, Calvin Klein began to transform and until Jungkook, the brand seemed to reach the peak of its boom.

No one can blame the consumer, and no one can say no to items that look enticing when showcased by Jungkook's ďệäďly beauty in Calvin Klein outfits. Calvin Klein was smart when teaming up with Jungkook, an idol with a huge impact and a target au∂ιєnce that perfectly suits the brand: young, modern people who love minimalism.

That's why, less than a week since announcing Jungkook as a global brand ambαssador, Calvin Klein's stock has skyrocketed. PVH Corp, which owns Calvin Klein, experienced a 20% jump in share price. It went from $72.26/share to $88.36/share in four short days.

The chart below shows a strong increase in stock prices:

Jungkook has brought the brand to great success with his campaigns thanks to the huge influence of a "Sold Out King". Calvin Klein's social media posts about the collaboration quickly became the account's most liked tweet in just 17 minutes. The engagements were also the best for their account.

According to fans, Calvin Klein's Instagram post about Jungkook even topped the post of world-famous supermodel Kendall Jenner. Not only that, looking at netizens' reactions to the campaign between Jungkook and Calvin Klein also shows how bright the future is for this fashion house:

- JUNGKOOK IN CALVINS sooo hottttttttt

- Jungkook looking gorgeous. he's so ṩệẍy omg

- GLOBAL AMBASSADOR JUNGKOOK

- It’s perfect for Jungkook, I’m going crazy

- Jeon Jungkook is crazy ㅠㅠㅠㅠㅠㅠㅠㅠ

- It’s perfect, it suits Jungkook so well

- He matches Calvin Klein better than anyone else

- Jungkook really suits Calvin Klein, he’s so cool!

- CK×JK is perfect!!!

- Jungkook’s image is too perfect for Calvin Klein

- Jeon Jungkook is crazy!!!!!!!!!!!!!!!

- I think he found the brand that suits him

- Oh my God, Jeon Jungkook ㅠㅠㅠㅠㅠㅠㅠㅠㅠㅠㅠ

- OH MY FYCKING GOD THATS JEON JUNGKOOK

It seems like everything Jungkook touches turns to gold. He really is the Midas of the industry!