Recently, Jungkook debuted as a solo artist with his debut track Seven. By performing Seven with a new and unique musical color, Jungkook has won the hearts of the public and the outstanding success of this song is the clearest proof.
However, since Seven's debut, many controversies have begun to arise about whether BTS in general or Jungkook in particular are losing the essence of K-pop. This is determined from the fact that the songs of BTS or Jungkook recently have US-UK music colors and the lyrics are completely expressed in English.
Here are netizens' controversies on the matter:
Jungkook and Seven have recently become a trend on social media platforms. Jung Kook's solo song also helped the youngest member of the global group conquer many first-record milestones, becoming the most trending tune at the moment.
Not only that, what Jungkook shows in Seven also shows a new and creative musical perspective. Besides, it also brings a characteristic color of his music that surprises the aud̾i̾e ̾nce.
However, not all listeners are satisfied with what Jungkook brings in Seven. Besides the majority of fans liking his performance in the new song, there are some who are starting to question whether what Jungkook is performing is different from the K-pop essence that he represents. Expanding further, netizens think of BTS's frequent αmєrícαnization of their songs in recent years.
First of all, in order to discuss the base of Kpop and find the answer to this, we should go back to the time when Kpop was born. It dates back to 1992, when the genius trio Seo Taiji and Boys performed the song "I Know" on the ḳöŕệän TV channel MBC. The blend of ḳöŕệän Ballad tunes with New Jack Swing (a combination of Hip-hop, Dance-pop, R&B) and explosive choreography by Seo Taiji and Boys has attracted a younger generation of aud̾i̾e ̾nces eager to absorb contemporary Western pop culture.
The essence of K-pop is the bold combination of many genres of music from all over the world, while maintaining the distinctive character of ḳöŕệän popular music which is the completeness of content, visuals and choreography. And Jungkook's Seven ensures all of the above factors to reach the public and develop the standard of K-pop music. So, it is entirely possible to conclude that he did not stray away from the essence of K-pop but only developed it with a broader public approach.
Not only that, but this issue has also been directly explained by RM in an interview with Rolling Stone in the past when many people αѕѕessed that BTS's release of songs using English language no longer maintains the essence of a hip-hop group like when they first debuted. Specifically, he considers BTS's music to be outside the standards of Kpop. For RM and BTS: “Our genre is just BTS. That debate [between whether BTS is K-pop or pop] is very important for the music industry, but it doesn’t mean very much for us members.”
In fact, Jungkook and BTS are K-pop artists who paved the way and developed the eclecticism (a cross between old and new) of K-pop. They bring big híts that are musically groundbreaking, or influence the majority of the public to expand K-pop's reach in the world. Despite the controversy over the identity of Kpop, it is undeniable that BTS always makes Kpop grow and makes the world admire.