BTS in general and the members in particular have great influence today, especially when it comes to brand value. Big brands now aspire to have BTS as brand ambassadors.
Recently, Korean media reported that V's brand value is up to 1 billion KRW! He is also the only celebrity in the world to achieve this value!
According to Korean media, V's Instagram account surpassed all other stars in the world and ranked first in brand value. According to 'Speak RJ ( SPEAKRJ )', a social network auditing company, estimated the cost of a sponsor's post (advertisement) on V's Instagram account up to 773,000 USD (about 960 million KRW).
Specifically, the cost of a promotional post is assessed based on the number of followers on the account, engagement, and related activity. According to 'Influencer Statistics', V's average number of 'likes' per post is 12.9 million and corresponds to an advertising cost of nearly 1 billion KRW.
Recently, a video of V enjoying "Mambo Dance" at a jazz bar before his Las Vegas show, surpassed 10 million views in 4 hours and 20 million views in 13 hours. This video became the most viewed video in the shortest time in Asia and the 2nd fastest after Cristiano Ronaldo.
But it is worth mentioning that the number of Ronaldo followers is 10 times the number of V's followers, but the video interaction of V is even more terrible. It proves V's social influence and topicality and his account is even more valuable.
Meanwhile, popular stars like Selena Gomez are estimated to have an advertising value of about 290 million KRW, Kendall Jenner 450 million KRW and Zendaya 650 million KRW. As can be seen, V is “The Most Expensive Brand Ambassador In The World”, at the moment.
In the context of BTS members gradually expanding solo activities, V is likely to receive many invitations to collaborate and brand ambassadors for many famous brands. In fact, they have long had a desire to have V as their representative.
Most recently, Korean media also reported that V will go to France to attend Paris Fashion Week. At the same time, there are some rumors that Celine is sending a brand ambassador invitation to V.
