As the world's leading music group in recent years, BTS has proven its undeniable influence on the global public. That is also the reason why BTS is always sought after by luxury fashion brands.

In particular, since the BTS members promoted their individual activities, they were each declared ambαssadors of at least one high-end fashion or jewelry brand. Recently, Jungkook even made fans curious by revealing a bit of information about the fact that he seems to be taking on the role of brand ambαssador of another high-end fashion brand, besides Calvin Klein.

Below is what fans gathered after interacting with Jungkook at the airport this morning (кσяєαn time):

Although there are many analyses saying that K-pop ambαssadors are gradually declining, it is clear that there is still no new factor that can replace them in the hearts of young fans and has a significant influential position in the media. Typically, we can look at the values that fashion brands collaborating with BTS members have received over the past year.

For example, Jimin helped Dior shares increase to a record in 2 days after being announced as a brand ambαssador. From there, he created a media effect and stimulated a lot of shopping, causing many of the company's products to almost sell out. Meanwhile, Jungkook becoming a global brand ambαssador helped PVH Corp shares (Calvin Klein's parent company) increase by 20% in just 4 days. This means idols are still proving to be highly influential in promoting and promoting brands.

That's why most high-end fashion and jewelry brands have been in contact with BTS since June last year. Currently, in BTS, RM is the brand’s ambαssador of Bottega Veneta, SUGA is Valentino’s brand ambαssador, j-hope is an ambαssador for luxury brand Louis Vuitton, Jimin is named DIOR’s global brand ambαssador and House ambαssador for luxe jewelry and specialty design house Tiffany & Co. ambαssador, V becomes CELINE's boy and Brand Ambαssador of Cartier, Jungkook is named Calvin Klein's global ambαssador...

But it doesn't stop there, it seems like brand ambαssador contracts are still increasing. In particular, when appearing this morning at Incheon airport, Jungkook almost revealed somєthing interesting between him and a famous fashion brand when interacting with fans before departing for the US.

There was a moment of Jungkook checking in for a plane and a fan complimenting him saying: "Jungkook, your look is so beautiful today". Then, Jungkook smiled shyly and whispered to that fan that: "It's sponsored". Meanwhile, he is wearing Prada's Double-breasted cashmere coat (currently on sale for $9,100, only available in navy color and 1 size), Re-Nylon and Saffiano leather backpack (priced at $3,550), Chocolate brushed leather loafers (priced at $1,200).

This makes fans excited that there is a high possibility that Jungkook and Prada will have some kind of collaboration, which most fans think will be a valuable ambαssador contract. Previously, Prada faced many "heavy loss" contracts due to being affected by scandals of many famous people who were its brand ambαssadors. In June this year, Prada also decided to add ENHYPEN to the list of its new brand ambαssadors to stimulate shopping demand. It seems that collaborating with Jungkook is also one of the next steps of this luxury brand to boost brand value and product sales in the second half of 2023 and 2024.

Fans are currently excited about this spoiler from Jungkook:

- He's wearing PRADA! OMG I'm already wondering what's coming!

- She said " u look cool " btw he looks soo good

- He loves spoilers

- Will I finally get jaehyun jungkook metawin crumbs

- Wait so he is with Prada??!

- Prada is my favorite designer if jk became a prada ambassador i will go broke

- someone please edit him to that "i be fresh as h3ll rockin prada" song

- I can see something big coming!!!

- actualllyyy,, i love prada moreeee than LV >< Let's Go Let's Go!!!

- Sponsored he says. are we going to be seeing an announcement next that Prada new brand ambassador is Jeon Jungkook cause after today’s airport fashion walk if not their legal & marketing team are definitely working hard to make that happen

- Prada sure looks good on Jungkook. And it will keep him warm, temp in NYC is more than 10 degrees lower than SK