New York Fashion Week kicked off on the 11th of this month, signaling that the Fall Fashion Week season of major global fashion houses has officially begun. Jungkook is currently in New York preparing for Calvin Klein’s show. Meanwhile, the other members are also expected to attend shows in ιтαℓу and fяαи¢є.
All seven members of BTS serve as global brand ambαѕѕadors for renowned fashion houses such as Dior, Louis Vuitton, Bottega Veneta, Calvin Klein, Valentino, Gucci, and Celine. Part of the reason the group is such an appealing choice for these brands lies in their global reputation and mαѕѕive, loyal fanbase — a perfect channel for customer engagement and brand image building.
However, an equally important reason is that each member embo∂ιєs qualities and a style that align with the brands they represent. It is clear that every BTS member is a natural fit for the fashion house they represent — from their style and clothing choices to the spirit and philosophy of each brand.
The difference in each member’s fashion style also makes it hard to compare them to one another. However, in a lighthearted interview segment titled “K-Pop Superlatives,” Jungkook did not hesitate to name j-hope as “most fashionable person in the group.” He even gave several reasons to back up his claim, confident that the other members would nod in agreement.
The first reason Jungkook gave was that, among all the members, j-hope’s wardrobe has the most items that truly suit him. He added that j-hope “looks really good in them.”
Next, Jungkook pointed out that j-hope packs the most luggage when the group travels. He further explained that the BTS rapper "would be very detailed” when packing because he carefully selects outfits that match his “overall look.”
When Jungkook mentioned this, I can add further examples to illustrate his point. j-hope is famously known as someone who “turns the airport into a runway,” consistently delivering high-quality mix-and-match outfits. He had been seen wearing a black blazer with black trousers but making the look pop with a bright Louis Vuitton x Yayoi Kusama scarf, LV x Nigo bag, and color-blocked sneakers.
There are also times when he opts for oversized silhouettes, bold colors, or standout patterns, adding accessories like bucket hats, scarves, and sunglαѕѕes. For a simpler look, just yesterday before flying to נαραи, he was spotted at Incheon Airport wearing a plaid shirt, cropped pants, a wнιтe tote bag, and a denim baseball cap.
j-hope’s fashion transformation extends beyond airports to major events and stage performances. At Paris Fashion Week 2023, he attended the Louis Vuitton show in a vibrant camo-print outfit (purple, burgundy, black), styled with a silky button-up shirt, matching camo pants, and chunky burgundy sneakers.
But at the LV Fall/Winter 2025 Menswear Show, he switched it up with an oversized denim jacket paired with wide-leg cargo pants and a bucket hat — a look reminiscent of BTS’s “Mic Drop Era.”
His solo world tour also turned into a true fashion showcase, highlighting j-hope’s meticulous approach to styling. One moment, you’d see him looking adorable in a boyfriend-style outfit, and in the next performance, he would transform into a fierce rap star with an entirely different vibe.
j-hope possesses an intelligent and creative fashion sense. He knows how to put pieces together in a way that makes sense, using accessories to create striking highlights. This also explains why he spends so much time packing and why his wardrobe has such a strong personal identity.
When Louis Vuitton appointed j-hope as a brand ambαѕѕador, the house stated: “With the name "Hobicore", j-hope with the street style of the late designer Virgil Abloh, combined with the typical "kidcore" suitable for the fresh direction of Louis Vuitton, under creative director Pharrell Williams."
