We've always talked about Jin Hit Entertainment and CEO Kim Seok Jin as a joke about the power of BTS superstar. But now, Jin is actually the boss of an exclusive brand that makes ARMYs excited.

кσяєαn media reported that Jin joined hands with Baek Jong Won, CEO of The Born кσяєα, to enter the liquor business. Just hours after the announcement of the establishment, the stock value of this liquor company increased sharply, proving the attraction of Worldwide Handsome Jin.

If you missed the news about his new company, check out the detailed description below:

Earlier this month, кσяєαn media revealed that Yesan Dogga, an agricultural conglomerate established through equity investment by Jin and celebrity chef Baek Jong Won, will release exclusive distilled liquor 'IGIN' this month. Jin's move marks the first time a BTS member has participated in an independent business project.

For this project, Jin and Baek Jong Won established 'Jinnie's Lamp', an agricultural company headquartered in Yesan, South Chungcheong Province, in December 2022. Jinnie's Lamp is also the name Jin previously mentioned to fans when talking about the name he wanted to use for his studio.

Jinnie's Lamp's IGIN product is a traditional K-spirit infused with local flavors from Yesan, CEO Baek's hometown. In addition to distilled liquor, IGIN will be released as a ready-to-drink (RTD) liquor. This liquor is fermented from various fruits such as Yesan apples, watermelons, and plums, which are local agricultural products. The product names are 'IGIN Sweet Tonic' and 'IGIN Sour Tonic'.

Jinnie's Lamp will be responsible for the production of IGIN in the future, and Yesan Doga, a subsidiary of The Born кσяєα, will be responsible for the distribution of this alcoholic beverage. In addition, Park Rok Dam, the master of кσяєαn traditional alcoholic beverages, will be present as an auditor. кσяєαn media also revealed that managers specializing in wine were recruited for the store before the brand's official launch.

Jin's liquor business is considered to have received special attention because he is a top star who launched a brand under his own name. It attracted even more attention because CEO Baek, who is famous in the restaurant industry, stepped in as a co-developer. As a result, the stock price of The Born кσяєα - the parent company of Jin's wine brand - increased sharply by 4.86% immediately after the news was released.

Fans expressed excitement at the establishment of Jin's wine brand:

- they named it jinnies lamp? oh seokjin never forgot his dreams

- I’m so excited. He never stops working I’ve been planning to quit alcohol next year but never mind

- How exciting! I hope it will be available internationally

- So proud of Seokjin for making his personal interest in traditional liquor step up into a bigger stage and jinnie's lamp??

- Wow big news!!! So proud of him! Igin is going to be a huge нιт for sure! Congratulations Jin!

- Hope this business will be successful,congrats

Jin's interest in traditional wine has been confirmed through entertainment content such as "Drunk Jindam" that he released in the past. In addition, Jin has continuously shown his love for developing alcoholic beverages by making traditional liquor himself under the guidance of traditional liquor master Park Rok Dam. He has since gifted this special liquor to BTS members and other close celebrities.

Since then, fans have expressed their hope to enjoy liquor made by Jin. However, regulations on liquor distribution have limited the amount of liquor he can give away or release. Therefore, Jin's establishment of his own liquor brand has increased fans' expectations for this liquor.