SUGA once said this in a video from the series BTS Monuments: Beyond The Star when talking about BTS’s relationship after more than a decade together: "They're the people I've been with and seen the most in the 30 years of my life. We've really become a family. There's no other words to describe our relationship. We're family."

Meanwhile, RM described the group as follows: "It's like the seven of us are on the same boat, just looking in different directions, but going the same way. That's how I describe BTS". Seokjin was even more straightforward, saying: “I think I value/cherish them (BTS) enough to give them a kidney if they’re sick.”

At this point, BTS is no longer just a music group but a family, a unified entity that cannot be separated. And true ARMYs cherish the number seven more than ever!

However, that doesn’t mean all fans have learned how to respect every member and their relationship. Some people place “individual favoritism” above the collective, sparking comparison-driven discussions that disrupt the harmony within the fandom. Even at a time like this—when the world is eagerly anticipating BTS’s full-group comeback—these topics persist. One of them revolves around discussions about BTS’s individual brand endorsement deals.

As everyone knows, over the past three years, the members have focused more on individual activities due to the hiatus in group promotions caused by their military service. Alongside their musical pursuits, they have also taken on roles as ambαѕѕadors for various globally renowned brands. Each member represents different brands, with varying numbers of contracts across diverse industries.

It is generally understood that agreeing to sign with a brand is each member’s personal choice. However, some fans have started comparing the number of individual contracts among the members. Although these debates are meaningless, they have recently taken an even more extreme turn. Some posts have begun appearing on social media encouraging certain members to separate from the group instead of continuing group activities.

In this sensitive context, a past post by Jin resurfaced and went viral again, offering an exceptionally perfect explanation to shut down these unnecessary debates. Specifically, after Jin saw an image listing the brands represented by the members on Weverse, he commented that evaluating the members based on the number of endorsement deals was unnecessary, because all of them had received numerous offers.

He wrote: “Oh, it's just that I did a lot, but the other members actually get tons of ad offers too, like dozens or hundreds! They just choose not to do them. Even I've turned down more than a dozen myself... I think I'm gonna focus on what I'm doing now and probably won't take on any more...? (Though if soмєтнing I really like pops up, I might totally change my mind, haha!)”

By emphasizing that the other members also received “dozens or hundreds” of offers, Jin cleverly defended the members without putting anyone down. He made it clear that the differences were not due to individual capability but rather each member’s personal choices and career direction.

In particular, his humorous remarks about “turned down more than a dozen myself” or change his mind if soмєтнing he really likes pops up highlighted that he and the BTS members carefully consider brand deals based on personal preference and compatibility. His words helped ease the tension while also reaffirming the group’s seriousness and professionalism toward their work.

This witty yet insightful response was warmly received by fans, who praised Jin for sкιℓℓfully ending unnecessary comparisons without causing further conflict:

- Yes, ARMYs, please stop comparing them… and this is for all of you who laughed at him back then.

- Its just a slap in face of solos who kept on comparing the boys to each other…just love how Jiin correct time without being rude

- Proof time n time again that bangtan choose themselves what they want to do. Dont mind pathetic akgae/solos who think they got sabotaged cuz each bangtan knows how to handle themselves

- he is such a humble human being, but i hope we don't post of a comparison photo like this on wv bec i don't want to make jin feel bad about the comparison... he might have turned down more offers or step back bec of this, thinking we're just comparing him with other members

- beating the “victim mentality” of solos for the members. THEY HAVE FULL AUTONOMY

- LOVE HOW HE CLEARED EVERYONE WHY THEY DONT HAVE SAME NUMBER OF ADS

- jin saw someone lowkey shading jungkook and shut that down so fast lmfaooo

- Seokjin is so secure in himself, he doesn't drag others down to uplift him, such a positive mindset to have. He's so humble, he doesn't have mean bone in his body. No ounce of jealousy, envy or hatred. Just happy, beautiful and big hearted