Jin had been an advertising model for Ottogi's instant noodle product 'Jin Ramen' since 2022, before his military service. Until Jin was discharged from the military in 2024, he was appointed as Ottogi's Global Ambαѕѕador in February 2025.

In the same year, Ottogi quickly launched a global promotional campaign by releasing a new promotional video featuring Jin, themed "Real Love", to increase its presence in the international market.

Since the end of February this year, consumers around the world have been able to purchase Jin Ramen with Jin's image on the packaging. This packaging will be applied to both cup and bowl noodles, showing the unique appeal of Mild and Spicy flavors.

In addition, Ottogi also released exclusive idol stickers, including handwritten messages, Wootteo-themed artwork, one of four limited stickers featuring Jin.

The company previously changed its English brand name to ‘OTOKI’ in August last year, aiming to enhance its ability to communicate with international customers.

This is the company’s new marketing approach aimed at attracting consumers in many countries and regions such as the United States, ¢αиα∂α, ¢нιиα, Vietnam, and Indonesia, based on BTS Jin’s large global fan base.

Nearly a month after the campaign began, on April 28, M Today reported that Jin had a major impact on Ottogi’s Jin Ramen sales. A representative from Ottogi confirmed that as of March 2025, the brand’s sales had increased by about 40% compared to the previous month.

Both the Mild and Spicy versions sold out shortly after their launch in кσяєα. Demand was so high that inventory quickly ran out after the announcement.

This success was attributed to fans purchasing multiple times to collect the different sticker designs. The campaign caught the attention of industry experts, who noted how small merchandise incentives combined with fan enthusiasm can drive real consumer behavior.

Ottogi also announced plans to continue exploring innovative ways to connect with buyers. They stated: "As of March, Jin Ramen’s sales amount increased by about 40% compared to the previous month. We plan to continue expanding points of contact with consumers through various мєтнods".

In light of Jin Ramen’s impressive sales, fans quickly flooded social media with praise for the BTS vocalist’s marketing prowess. They also expressed pride that this unusual result could only be achieved by “Worldwide Handsome”:

- 40% increase within 1 month' wow that’s huge!! seokj in did that in just 1 month. jin impact & power

- that's what we call a JIMPACT!! take a bow

- impact is insane Congratulations

- in seokji-nation one of our job is flexing our fav's successful carrrer ... Kim Seokjiin impact y'all

- My CEO is so cool

- 40% in just a month is crazy

- 40% JUMP in SALES in a month.' This is the phenomenal effect

- In just one month. So crazyy

On the other hand, since his discharge from the military, Jin has made a strong comeback as a global ambαѕѕador for many famous brands. In addition to Jin Ramen, Jin is currently taking on the role of image for high-end brands such as Gucci, FRED Jewelry, LANEIGE, Alo Yoga,...