As one of the most sought-after Kpop superstars, j-hope has been proven to be one of the stars with the greatest influence on brands. The impact his brand has on the public amazes everyone and there are quite a few big brands yearning to collaborate with him.

j-hope himself also understands this and he has used his fame to help the families of other rookies. You heard right, even while in the army, j-hope did not forget to support the small businesses of his military colleagues' parents. ARMYs recently discovered this and are proud of what he did.

Looking at what j-hope has done for his teammates' parents and how he treats them, fans understand even more why he is so loved:

While working with BTS or solo, j-hope was known as one of the most influential stars. He was invited by many high-end fashion brands, even those that did not sign an ambassador contract with him, to attend fashion shows. j-hope also created a "sold out storm" with many of the products he used, greatly impacting the retail industry.

That's why, even before j-hope enlisted, there were still many brands wanting to sign modeling or brand ambassador contracts with him. But in the end, only Louis Vuitton was successful in convincing j-hope. However, fans recently discovered that j-hope also directly promoted the development of "a few other brands" even when he was in the barracks.

Specifically, recently, there was a dumpling store and a kimbap place that suddenly received a lot of attention in the fan community. Many ARMYs came here to enjoy the food after discovering "remains" of j-hope in the store. Both of these stores have the common feature of possessing j-hope's autographs, causing fans to speculate that he visited the restaurant and enjoyed the food here.

Even though they are all local and small restaurants, but they were j-hope's choice, many fans visited them. Many locals have even taken notice of these eateries after seeing the attention the stores receive. It has made the small business activities become better and their delicious dishes are also widely known.

However, after ARMYs researched, they discovered that in fact j-hope had never visited these restaurants and the signatures hanging in the stores were all given by him through their sons in the military. The sons of these store owners are teammates and recruits in the same camp as j-hope. j-hope supported the small business of his colleague's parents with his autographs are full of love. The most notable thing is the way he used respectful language towards the other soldiers' parents, referring them as his own parents.

j-hope's behavior not only helps the rookie parents' small restaurant grow, but also truly shows his golden personality. Fans were thrilled to see what j-hope is doing beyond the boot camp:

- It feels like #Hobi had moved back to SK and he is touring all the food areas and I’m here for it 

- Hobi is so kind, wise, nice, talented, beautiful, brave, humble, funny, hard working. He inspires me and gives me strength every day.

- Hobi teaches us to be kind, to help others, to support them, to be humble and honest, to follow an honest and true path. It was the best and right choice to be fan of him

- Hobi really is one of a kind! He’s an extremely talented artist, a kind soul, a handsome man AND he’s also so wise.

- I love him so much for this. Because the way I was ugly crying and immediately smiled when I saw his story

- Hoseok is the sweetest person

- Decent, kind, polite, nice person. Everyone who meets him or can even call him a friend has won a lifetime win. My role model.

- both army and hobi are sweeties

- My Hoba...love you so much. Apobangpo