GRAMMY Winning Producer Recognizes SUGA's Role In The Evolution Of K-Pop Amidst The Recent Controversy

SUGA's discharge from the military on the 21st of this month marked the full return of BTS. While the entire fandom was filled with happiness, anticipating the group's reunion after a 3-year hiatus due to military service, a major controversy regarding SUGA's appearance on television broke out.

Some viewers wrote a petition asking KBS to ban him from appearing on TV programs because they believed that his DUI case last year was so serious. Along with this reaction, many toxic individuals spread defamatory news and incited others to boycott the BTS rapper. Calls for SUGA's removal from the group have also stirred up social media many times.

ARMYs could not ignore this attack, giving many arguments to defend him, including pointing out that SUGA's DUI case did not cause damage to other people or property like previous serious ban cases. The fandom also pointed out that he is an important piece of BTS and the group would not be complete without SUGA.

Not only are ARMYs defending SUGA, but some celebrities in the industry have also made moves to support him. Most recently, Frankie Biggz, a GRAMMY-winning producer, also publicly praised his talent and influence on the K-pop industry.

Biggz is a producer whose career spans decades, with нιтs and collaborations with iconic figures in the Western music industry, including Dr. Dre, Kanye West, and Christina Aguilera, as well as remixes for 50 Cent and Eminem. Therefore, his αѕѕessment of SUGA is objective and of great value.

During the interview, Frankie Biggz reflected on how the BTS rapper and producer is changing the perception of K-pop beyond кσяєα and shaping the future of the кσяєαn music industry.

“I’ll put it this way: the one common thread I observed among these artists was their maniacal obsession with their careers. What united them was their constant drive for development; it was a relentless work ethic. So, for SUGA to be doing what he’s doing, he had to be obsessed with it. He was obsessed even before he became a member of BTS. This kind of work environment was soмєтнing he understood. I think he leveraged all his experience and all the sкιℓℓs he acquired as a producer to adapt with ease,” Biggz mentioned.

“And what I see in SUGA is that, in order to exist in the idol arena, having been a producer before that, he had to apply values like persistence and determination. It means you can’t give up; every project has to be completed. And I think that the culture of кσяєα is precisely like that: no unfinished work. Being a producer and cultivating that kind of mindset within yourself – no unfinished work – that’s what made him who he is today,” he continued about SUGA when asked to αѕѕess his production expertise.

When asked about SUGA’s role in shaping music, Biggz replied, “Music production, recording, and production have undergone several stages of evolution. And here comes someone like SUGA, who can apply the knowledge of all those stages today, alongside music, video, and his image. That’s been the goal of every producer since the beginning of time.”

“But I think that SUGA kind of combines the role of producer and artist, and that’s the difference, because now he can get any studio he wants. He can not only share all his studio experience, all his creative process, with the most popular group on the planet, but he can also do it using tools and sounds that we don’t even have yet. So, when it comes to breaking through, when it comes to who’s going to be the first to introduce a sound, who’s going to be the first to carve their way through all of that, he’s winning. Right now, when it comes to BTS and you’re talking about the space of production, recording, and songwriting, this guy is a pioneer. He’s a pioneer because he has access. And he has access and understands it because he spent the time to understand the whole idea of ​​recording. That’s why he achieved what he has today. And that’s the difference", he continued. 

The reporter also asked an interesting question: "Do you see any commonalities in Eminem’s and Min Yoongi’s techniques?" and Biggz did not hesitate to comment: "I don’t know SUGA’s life, but that kind of demeanor, that kind of presence, and that toughness doesn’t come from a perfect life situation. This guy has deep, I’d say, genuine qualities. He’s resilient".

Biggz also shared: “He has character. The name SUGA itself – it’s cool. You know what I mean? He has that presence. He has that authenticity, like Eminem. It’s all about how you carry yourself. And SUGA carries himself with respect, but if someone offends one of his team members, you’re going to have to talk to him first. And that stance comes through in his music and performances.”

On the other hand, Biggz points out that not only him but also Western musicians are attracted to SUGA because “First of all, he’s an amazing artist, he looks great, the camera loves him, and he has millions of fans around the world; that’s a very attractive quality for any Western label. Secondly, it’s not just for show. He attracts Western artists because he is one of the most talented people on earth.

Most people who want to collaborate, major artists, will want to collaborate with artists who are doing roughly the same type of music as they are. Where do you see Juice WRLD doing the same thing as BTS? But I think that SUGA is just a chameleon in terms of production. I think he’s one of those guys who can do anything. Does it surprise me? No, it doesn’t surprise me at all. And why do I think that? Because I think that being a member of BTS and trying to exist outside of it has worked for all of them. But sometimes I just think that maybe people don’t appreciate them enough. So, I think that in a way, SUGA as a producer is a little bit underrated, and we need to change that.”

Concluding the interview, Frankie Biggz noted SUGA's huge influence in the global K-pop-ization. “He has a chance to change the game in terms of how producers are viewed, meaning he’s showing that I’m a producer and I’m also an artist. I can make beats, I can mix and master, and at the same time, I can go on stage and dominate at a concert, I can sell records, I can do all of that,” he said.

He then added: “I think that he could be in a position that will allow him to facilitate opportunities for other producers, other Western producers, so they can come into the K-pop industry and, you know, show them what recording is all about. Because of who he is, and because of how well he does it, he can do it. He’s someone who can be trusted with that job. Someone who can be trusted with that job will always be in a position to change the game, so I hope that he does. How he’s going to do it, I don’t know. I hope that he just makes it easier for up-and-coming producers to showcase their music.”