It is an inherent habit for a fan to buy an album every time their idol releases new songs. But this action has been distorted in recent years, leaving many negative consequences, especially related to the environment.

Recently, the fan community was angry when they saw a large number of Jungkook's albums being thrown on the street, becoming piles of trash. It not only affects the environment but also shows disrespect and negative intentions of some fans.

Below is the current status of this issue and the story that fans are talking about:

The reason why the Kpop industry is called an industry is because it also produces products to meet consumer needs. Typical items that "Kpop" consumers love are goods, portraits, or most famously, albums. Every time кσяєαn artists release new songs, albums are released and fans flock to afford them.

The story would be meaningless if each fan only bought one or a few albums. However, over the years, the situation of a fan buying hundreds of albums or even thousands of copies has become more and more common. The purpose of this is to gain what is called a "photocard" or the opportunity to hold a fan call with the idol.

In recent years, K-Pop companies have been increasingly criticized for releasing multiple versions of the same album and having a dozen or more different photocards for fans to collect within said albums. This practice not only leads to inflation in album sales, but also leads to a huge problem of waste as fans throw away albums after they reach their goal.

In some of the latest news regarding this ongoing issue, the BTS fan community was recently extremely disappointed when they witnessed a series of Jungkook's solo albums "GOLDEN" being thrown around on the streets, in public restrooms and other seemingly random locations.

They are considered as "garbage" even though many albums are still brand new. Most of these albums have only had the plastic cover removed and the photocards taken away. It turns out that's why they were bought en mαѕѕe in the first place.

Faced with this situation, ARMYs have expressed their discomfort at the surprising actions of some unconscious fans:

- This is not it..ㅡㅡOur precious Jungkook’s albums..Were all thrown out in the restroom..

- People who buy albums just for the photo cards and then ruthlessly and without hesitation throw away this golden creation as an unnecessary thing are not worthy of calling themselves

- I don’t want the photocard. I don’t need fansign. Just give the album to me

- Those fans just want the photocards. The company should just release the photocards separately to avoid this, but they did not since the also need 'impressive sales record' of the album.

- They should stop this mαѕѕ buying culture by stopping photocard gacha system. Also all award should exclude album sales from their qualification criteria

- just for photocards?????? woah

- YET another reason why things like fan calls/meets shouldn't be based off album# bought. It creates waste and a financial barrier for most fans to participate in such events. you shouldn't have to be rich to be a fan and you shouldn't be throwing awy JK'S albums

Besides Jungkook's album, tons of other K-Pop albums also met the same situation after being bought in bulk. SEVENTEEN's latest album, 17 IS RIGHT HERE, falls into a similar situation. Tons of albums were ѕтяιρped of their photo tags and left for someone else to handle. This action has caused serious loss of resources while waste affects the environment and artists' efforts are also trampled.

New data has been collected regarding the waste created by кσяєαn entertainment companies. According to one source, K-Pop album waste has increased a whopping 14 times in the past six years. Additionally, the three most wasteful companies are HYBE Labels, JYP Entertainment, and Kakao Entertainment. Meanwhile: “As for the waste levy, 11 record labels paid more than 190 million won as of 2020. HYBE paid the most at 130 million won, followed by JYP at 27 million won.”

Never before has the issue of fans buying and consuming albums become such a painful problem as it is today. Entertainment companies and fans may need to recognize the reality of this problem to find a solution soon!