Dior Clarifies The Controversy Over Jimin And BLACKPINK Jisoo's Global Ambassador Title

When mentioning the Dior brand, people often remember BLACKPINK Jisoo with the title of global ambαssador that has been αssociated with her for many years. But since the beginning of this year, when BTS members promoted solo activities, Dior appointed Jimin as the brand's second global ambαssador.

From this moment, toxic individuals and some BLACKPINK fans believe that Jimin's ambαssadorship rank is lower than that of Jisoo. Some even argue that Jimin is not the company's global ambαssador but just a House Ambαssador. Since then, arguments have occurred frequently every time the two attend this fashion house's events.

However, recently, Dior himself clarified for the first time the ambαssadorships of both Jimin and Jisoo, ending the previous "pointless" controversy. Here is the information you should know:

Nowadays, it is no longer strange for idols to become brand ambαssadors or representatives of high-end brands. It not only increases the sales and reputation of the brand but also shows the success and popularity of the artist. Not every idol can become a brand ambαssador, and it's even more difficult with the title of global ambαssador of a high-end fashion brand.

Depending on the brand, they will have one or many house ambαssadors (someone who represents a specific brand or company and promotes it within their local community. They may be responsible for managing events, attending trade shows, and engaging with customers). But the title of global ambαssador (someone who has a larger scope of influence and represents the brand on a global level. They are often tasked with creating campaigns, attending international events, and engaging with customers across multiple markets) is often known as the highest and most prestigious position for only one artist when representing a brand.

For a long-standing and high-end fashion and cosmetics brand like Dior, they own many famous people as domestic ambαssadors such as "figure skating queen" Kim Yuna, NewJeans Haerin, TXT, ASTRO Cha Eunwoo, actress Kim Minha... However, the title of global ambαssador was only given to one artist (before Jimin was announced), which was BlackPink's Jisoo.

So, earlier this year, when Jimin was announced as the new ambαssador of this luxury brand, a controversy related to the ambαssador title between Jimin and Jisoo broke out. Specifically, many people believe that Jisoo is the company's only global brand ambαssador while Jimin is only a global brand ambαssador at the men's fashion network or some people think that Jimin's rank is lower than Jisoo's, even when Dior clearly stated his identity in the announcement of the appointment of a new global ambαssador on Instagram.

Meanwhile, on the contrary, some fans believe that Jisoo is no longer Dior's global ambαssador and Jimin has taken her new position. The arguments and speculations started to get complicated and it quickly became a topic for fans on both sides to argue every time Jimin and Jisoo appeared at the same event of this brand.

But it seems that the controversy has come to an end when Dior recently once again clarified the official identities of both famous artists. In the article posted a few hours ago regarding the intimate dinner party that Dior held in Seoul, they clearly stated that Jisoo is a Global Ambαssador and Jimin also holds the same title. Other special guests are listed with the title Ambαssador, showing that they are both ambαssadors with the brand's highest title.

This proves that both Jisoo and Jimin are two global brand ambαssadors of Dior and they have the same role. The previous unnecessary controversy also ended and many comments were left:

- :)) this is event Lady dior:)) female is center so jixu is mentioned first is normal. But all articles and social media focus on JIMIN

- I'm so tiring of this sh*t. Everyone wants their faves to be the bigger ambαssador, but to be the bigger amb. doesn't mean to be the better artist. It doesn't even mean one looks better with the product. Brands only use fans as a tool to promo, they love whose fans are louder

- What about Suzy....? Suzy нιт daebak when she shot with their tote bag... 

- Who cares about global or local.. They're all ḳöŕệäns at the end of the day ㅋㅋㅋㅋㅋㅋㅋㅋ

- Rather than fíghting over who's global and who aren't, it's better that Dior posts themselves like that to clarify

- There are way too many 

- No but why are people fíghting over this?

- So only Jisoo and Jimin are global ambαssadors. Now every other fandom just shut up.

- Extraordinary the arrival and presence of Global Ambαssador Jimin, an exceptional media success .. in an event above all focused on women's accessories that usually favor the presence of female representatives

This is not the only time Jimin has been caught up in unnecessary controversies related to his brand ambαssador status. Previously, when Jimin was announced as the ambαssador of Tiffany&Co, Rosé's fans thought that Jimin's title was one level lower because he was announced as "House Ambαssador" while Rosé was "Global ambαssador". However, when fans of the female artist emailed the company to clarify this title, Tiffany&Co clearly stated that Jimin was a global ambαssador.

The controversy ended with toxic individuals receiving "bitter fruit" while ARMYs couldn't help but be proud and happy with the role and mission that Jimin is carrying!