On this day, a series of rumors and doubts about whether BTS will reunite in 2025 or not broke out after HYBE's statement at the 3rd quarter conference call. A series of criticisms that HYBE is using media tricks also targeted this label.
Facing continued attacks from fans, HYBE immediately had to take action to appease them. This morning, Big Hit Music contacted the press and provided information about the group's future activities.
This move is considered HYBE's attempt to minimize damage as well as reαѕѕure fans after the previous controversial statement:
Well, it seems that HYBE's second half of 2024 is not very smooth when going through a series of troubles. From the lawsuit with former CEO of Ador - Min Hee Jin to the negative internal documents being leaked. Now, they are facing a barrage of criticism after their "confusing" statement about BTS at the Q3 conference call.
ARMYs around the world and netizens were surprised when CFO Lee Kyung Jun announced that they still have no plans for BTS's comeback. In fact, the comeback is said to be in 2026 instead of 2025 as stated in September 2023 when HYBE announced BTS's renewal: “With the renewal of their contracts, we hope will be able to share with everyone a full group promotional period for BTS in 2025.”
After the Q3 conference call, there were many speculations that BTS's group activities in 2025 may have failed. Some even criticized HYBE for using media tricks, using the renewal of BTS to reαѕѕure investors and fans when in fact they had not reached that agreement. The label also faced attacks from fans who were expecting BTS to reunite soon.
Faced with this wave of doubts from fans, HYBE had to issue a new replacement statement this morning. Specifically, according to exclusive news from Newsen, a representative of Big Hit Music said: "We are in close discussions with the artists regarding BTS's post-military activity plans”. In addition, the label's representative also spoke up to clarify some doubts from fans over the past few days.
When asked about CFO Lee Kyung Jun's "confusing" response, Big Hit Music explained that the mention of "activities in 2026" in the conference call was based on the question of the revenue from the tour that could take place that year. This means that there is no change to the period of BTS's group activities that they mentioned in September 2023. Besides, Big Hit Music also refused to comment in detail: "After we decide on specific plans, including timing and мєтнods, we will inform fans at the appropriate time."
Previously, HYBE's CFO made netizens explode after stating that: "Also, you asked what our sales share would be if BTS were to be active as a full group, but we are still discussing with the members about activities for 2026, so no projections have been made right now". See more details of the scandal and fans' reactions here: BTS 2025 Comeback Is Expected To Be Delayed To 2026, Based On The Latest HYBE's Statement
