BTS are currently on a journey to meet fans around the world through their ARIRANG world tour. After stops in South кσяєα, נαραи, and two destinations in North αмєяι¢α, the concert in мєχι¢σ is drawing attention as a symbolic stage showcasing the intensity of the fandom in Latin αмєяι¢α following the group’s return.

Ahead of the tour stop, the atmosphere in the local area and among fans has become hotter than ever: the city has turned purple, even flowers and greenery are blooming in shades of purple at just the right time, fans are actively participating in various events including spontaneous dance cover gatherings along Paseo de la Reforma, and most notably, huge crowds have gathered around Estadio GNP Seguros to line up for tour merchandise one day before the first concert.

The sale of merchandise ahead of concerts is nothing new and has always been an essential part of the fan experience. Previously, when BTS performed in Tampa at Raymond James Stadium on April 25, 26, and 28, local authorities even shut down part of Tampa Bay Boulevard to set up merchandise tents, anticipating thousands of ARMYs. This demonstrates the mαѕѕive demand for merch and the global fandom’s enthusiasm.

Therefore, in мєχι¢σ—home to an especially pαѕѕionate ARMY community—fans lining up early to purchase merchandise is entirely expected. Reports indicate that sales tents had even been set up days in advance, while BTS’s concert in El Paso had not yet concluded. However, contrary to expectations of a fair and memorable shopping experience, what unfolded at the merchandise area left fans extremely outraged.

Specifically, many ARMYs present at the scene reported that they had waited in line for hours, even since early morning, hoping to purchase limited-edition tour items. However, according to accounts, event staff openly allowed a group of resellers to enter first. These individuals wore no badges or uniforms but were still given priority access to the merchandise, even bringing sacks and trucks to collect goods in bulk.

As a result, a large number of genuine fans, despite waiting patiently for hours, were unable to purchase any items. Some stated that the original policy limited each fan to one item per product type in the collection. However, after resellers had bought out most of the stock, the rule was tightened further: each person was only allowed to purchase a single item from whatever remained.

This sudden change and the evident unfairness angered fans. Many ARMYs voiced strong protests directly at the sales area, demanding explanations from staff and fair treatment for actual buyers. However, instead of handling the situation appropriately, the staff not only ignored these complaints but also displayed inappropriate behavior—threatening to cancel the entire merchandise sale if fans continued to protest, and even threatening physical νισℓєи¢є against them.

In response to this situation, Mexican fans have called on BigHit Music and HYBE to “directly supervise the sale of official merchandise and hold those in charge of distribution accountable,” stating: “It is unacceptable that resellers are bypαѕѕing controls and taking entire bags of products, depriving true fans.”

They also pointed out: "Furthermore, @ocesa_kpop @ocesa_total are showing extremely poor management in organization" and “We request the intervention of @Profeco to guarantee fair conditions and prevent abuses in merch sales, as it was previously stated that sales would be limited per item.” Hashtags such as #NoALaReventa, #RevendedoresFuera, and #OCESANoProtegeALosFans are currently trending on X as part of the push against resale practices at BTS’s concerts in мєχι¢σ.

As this information spread across social media, international ARMYs expressed outrage alongside local fans. At present, the wave of criticism continues to grow, with fans calling on organizers to provide clear explanations and implement strict measures against the “bulk-buying” practices of resellers:

- Omg, this is so disgusting to watch, I'm pissed!!!!! Wtf is happening??? Oh hello @BIGHIT_MUSIC @bts_bigнιт can't you see anything???

- What’s going on?????? Are you kidding me?? I need Yoongi to come out and go AgustD on them.

- The corruption is mαѕѕive; everyone profits except for the fans. The only way to stop this is to NOT buy from resellers, because it seems even the staff themselves are involved in this

- This is the last straw!!! Resellers are taking all the BTS merch and the vendors are making it easy for them!! What’s going on @Profeco?

- Armys have been waiting in line for hours to get merch but the staff is letting resellers buy the merch in bulk ???? First tickets now merch. Can hybe do soмєтнing about it

- They are even threatening to нιт armys who are speaking up. This is so dangerous and unfair

- It's really bad and the staff on site is letting it happen. I feel so bad for mexican armys

- It’s not the first time it happens in мєχι¢σ, if im not wrong it happened the same thing with hobi’s merch

- That’s way too unfair, like what the h3ll? This system is seriously messed up. So what now resellers just buy everything and sell it at a much higher price?

- Hybe cannot do nothing.... only your local authorities. Unfortunately the corruption is too high in your country... at this point is better to order on weverse.

- I really hope smth bad happens to all these *ssholes. That man deserves to be fired, for one. But please, ARMY, no matter how much you want the merch DO NOT BUY FROM THE RESALERS let them suffer with all that money wasted