On the 16th, Samsung Electronics officially released the teaser video for its Galaxy Unpacked event across the company's social media platforms, featuring j-hope as the campaign's main star. In the video, j-hope is seen taking a walk when he υиєχρє¢тє∂ly comes across a mysterious painting. He removes part of the artwork himself, creating "a whole new ratio." The teaser is accompanied by the caption, " j-hope finds a whole new ratio while taking a walk," hinting at the arrival of Samsung's next-generation foldable smartphone.

Alongside the teaser video, Samsung also unveiled promotional photos of j-hope holding what is believed to be the upcoming Galaxy Z Fold8 Ultra, officially kicking off its large-scale global marketing campaign with the BTS star. Both the photos and the teaser video were met with enthusiastic responses from fans worldwide. Comments included, "It perfectly captures j-hope's signature hip vibe," "Can't wait for j-hope x Galaxy," "I wish Samsung would release a BTS Special Edition," "I switched to Galaxy because of BTS," and "j-hope alone has me so excited."

However, despite the overwhelmingly positive reaction to j-hope's new collaboration with Samsung, a number of negative comments soon emerged, focusing on his appearance in one of the newly released promotional photos!

Specifically, beneath the post, some netizens left harsh and insulting remarks about the idol's visuals. Some claimed the promotional image had been excessively edited, making j-hope's face look noticeably different, while others went even further by accusing him of undergoing plastic surgery.

Some of the malicious comments included: "That's a very ug|y face", "He give me ¢яєєρу vibes some times", "Face is so ugly that it needs a ton of filters and editing", "This flop still manages to look a mess", "Now this is the third member of BTS to have undergone a blatant cosmetic procedure", "Took the new face quite literally", "That nose implant fιgнтing for it’s life. He needs more filler and botox",...

In response to the negative reactions from a segment of netizens, ARMY stepped in to defend the singer. Many fans argued that there was absolutely nothing unusual about j-hope's appearance and that malicious individuals were simply using his visuals as another excuse to attack him because they could not accept how successful and influential he has become despite everything they have tried to do to tear him down over the years.

Some fans also pointed out that camera angles, lighting, and post-production editing can naturally make someone look slightly different in a single photograph. That, they stressed, is nowhere near enough to conclude that someone has undergone plastic surgery or suddenly become less attractive. To further counter the accusations, fans shared Samsung Mobile's official promotional video. In the footage, j-hope appears with his natural features, charismatic stage presence, and effortlessly captivating aura—looking nothing like the exaggerated claims made by malicious commenters.

For many ARMY, judging someone's appearance based solely on a heavily edited promotional still and using it to spread negative narratives is both unfair and unethical. They also emphasized that regardless of the baseless speculation circulating online, one undeniable fact remains unchanged: Samsung chose j-hope as the face of its global Galaxy Unpacked campaign.

On the other hand, this is far from the first time j-hope has become the target of malicious comments about his appearance. During BTS' early years—particularly between 2013 and 2016—he was frequently subjected to harsh criticism about his visuals. Over time, however, j-hope has consistently proven his value and influence. Today, he is widely praised by both the media and fans for his commanding stage presence, impeccable fashion sense, outstanding proportions, and magnetic performance sкιℓℓs. He also serves as a global ambαѕѕador for several of the world's most prestigious luxury brands, including Louis Vuitton and Audemars Piguet.

Just as in the past—and even more so today—groundless attacks on social media will never stand in the way of j-hope's enduring success. Fans continue to show their unwavering support and defend him, commenting:

- You are literally a jobless ugly motherf*cker...go get a life. Even if you bash him, it won't do any good because he'll always be one step ahead of you

- j-hope, why are you so handsome, precious, and cute... Jung Hoseok, the Artist you are !!!!!! J-HOPE X SAMSUNG

- Say that again b1tch photo taking the same day but you can’t show that can you? Since your to scared to admit he’s prettier then you piggy αѕѕ second one livestreams ∂αми he looks good

- So handsome that he's having surgery allegations. Gorgeous Jung Hoseok for the new face of Samsung Galaxy!

- I see nugus stans and dogs already miserable on the quotes because they can't bear the fact that it's only Hoseok's campaign. Wow! Let's go, King!

- Just watch Samsung's official video. Hobi looks exactly like himself—confident, handsome, and glowing as always

- It's funny how every time j-hope lands another huge global campaign, some people suddenly start obsessing over his appearance. They can't stand seeing him succeed

- The hate train against j-hope's visuals has been going on since debut, yet here he is becoming a global ambαѕѕador for Louis Vuitton, Audemars Piguet, and now leading Samsung's campaign