On the 29th of this month, K-media reported that RM, V, Jimin and Jungkook will enlist on the 11th and 12th of next month. Right from a week ago when HYBE announced that 4 members were preparing to enlist, their stocks had a slight downward trend. However, when the official enlistment date was revealed, this situation became even more alarming.
Even if HYBE's artists sweep all the major awards of MAMA 2023, HYBE's stock will not have a positive growth trend. This shows that BTS's influence is truly huge on the reputation and finances of this leading ḳöŕệän entertainment group.
It's been a decade since BTS debuted, but fans still recognize the group's indispensable pivotal role in HYBE. Fans are currently discussing HYBE's future when BTS is absent for at least the next 6 months:
Since BTS began their m̷i̷l̷i̷t̷a̷r̷y̷ enlistment with first member Jin, HYBE's stock has seen major fluctuations. Only when BTS members carry out their solo promotions will HYBE's stock prosper. However, it seems like HYBE's dark period is about to begin when 4 members of BTS enlist in the middle of this month.
Recently, netizens noticed that HYBE's stock continued to decline in the days after it was announced that the remaining members were preparing to enlist. Even though HYBE has many other artists, there doesn't seem to be any group that can make HYBE's stock price increase.
Even at the '2023 MAMA Awards' held at Tokyo Dome in נαραи late last month, HYBE artists won 19 awards out of a total of 42 categories. HYBE artists completely swept 'MAMA 2023', including the biggest awards, but the stock price outlook is not very bright. According to ḳöŕệä Exchange, on this day, HYBE closed at 211,500 won, down 4,000 won (-1.86%) compared to the previous day.
The stock market explained that the reason why HYBE's stock price showed signs of weakening even though their idols received a large number of awards was because of the news that 4 BTS members enlisted in the army. Investors seem to be concerned about HYBE's value due to the large void left by BTS. Even in the stock market, there are concerns about HYBE's performance next year due to BTS's absence.
Lee Hwan-wook, a researcher at Yuanta Securities, lowered the target stock price from 340,000 won to 300,000 won in a recent report, saying: “The impact of not having representative artist intellectual property (IP) BTS is inevitable". In particular, he analyzed "the expected annual revenue of album next year will be 972.3 billion won, a slight decrease of 0.4% compared to this year" and "the main reason for the negative growth is also due to the absence of BTS."
Having debuted more than 10 years ago, BTS has always played the role of a key artist, greatly contributing to the formation and development of HYBE (formerly Bł₲ Ⱨł₮ Ent). Typically, in 2019, BTS accounted for 97% of HYBE's revenue, in 2020 it was 85% and in 2021 it was 60% and maintained this level until now. Even if HYBE has plans to launch new groups or invest in other fields to reduce dependence on BTS, that is not positive if looking at current reality.
Faced with this situation, netizens expressed their opinions:
- Awards are nothing, artists are what matters
- Well, it's been proven that charts are not helping them get investors either Maybe stop wasting money and go back to promoting real artistry and the hard work of some of the people signed under the company? Believe it music again?
- Companies can't differentiate between artists who stand out and which ones don't. If it's just charts and awards, it doesn't make money, it's just a waste of time...
- Serves Hybe right, they keep downplaying the importance of BTS to the company. BTS made the company, no matter how many more artists they sign up, the profits of Hybe will still be dependent on what BTS is doing or achieving!!!
- HYBE use lots moneys for other idols bur tey just can return half of their money they uses for them, meanwhile BIGHIT never spent alots moneys for BTS but BTS return their moneys 100x bigger than the moneys they use for BTS,thats why bong0 so fast become billioner in short time
- Tbh they ruin themselves when they started giving loan just to sell that members album so that no one question about low sell but chart high. When they already earn better than last year why to give loan just because one member could not sell? I feel bad for Other artists
- Hybe's mistake is that he doesn't know which artist's qualities produce what doesn't. That doesn't mean we hate other artists, but Hybe can't differentiate between what stands out and what doesn't.
- Lmaooo media knows, kths knows, real ppl outside this cult fandom knows, only these cult fandom w 2 specific p1xel breeds who thought their favs could save hybe n make their electricity stays on. I cant imagine how much debt they have to pay for those useless pay0las
- The artists”sweeping d awards”may even b aided by d company inorder to demonstrate to investors that they still got it.Its also d reason y they put up that whole production 4a certain clown. Investors see it all but it isnt enough to commit their funds cos all that glitters…
- Karma darling..let's see who needs who now..it's BTS who made Hybe and definitely not the other way round and being a Tae biased I am the most happiest now..The way they sab0taged Layover mercilessly is gonna payback now.
- Hybe incurred the heaviest expense just to let two zero-talented to shine, while only one peson was & is the key for all achievements. comparing Tae's era resaults with those 2 clowns show everything
Meanwhile, since December last year, BTS has filed for m̷i̷l̷i̷t̷a̷r̷y̷ service one by one, starting with Jin, the oldest member. j-hope enlisted in April this year and SUGA has been a social worker since September. The remaining 4 members of BTS are also scheduled to enlist in the middle of this month. It is expected that the group can resume activities in 2025 after all members complete their m̷i̷l̷i̷t̷a̷r̷y̷ service.
