Recently, songwriters Steve Cooper, John Sandler, and Graylyn Johnson filed a copyright infringement lawsuit in a U.S. court, accusing BTS's song "SWIM" of copying an unreleased demo they had created. In response, Big Hit Music stated, "This is a unilateral allegation made by the plaintiffs," while emphasizing that "'SWIM' is an entirely original creation." The company also announced that it would take strong legal countermeasures in the upcoming proceedings.
While the 'SWIM' lawsuit appears to be nothing more than an unsubstantiated allegation, as the plaintiffs have yet to present any convincing evidence, in another development, there is a clear-cut case of plagiarism in which BTS are the ones being victimized. Specifically, ARMYs have recently erupted in outrage after accusing another artist of blatantly copying almost the entire creative concept of Jungkook's music videos for a newly released project.
According to fans, the music video for "BEHGAYA (Official Video)" by JUSS x MixSingh x Ariyana, the latest Punjabi song of 2026, borrows extensively from Jungkook's two blockbuster solo music videos, "Seven" and "3D." On X, comparison posts highlighting the similarities quickly spread across the platform.
Among the most frequently cited similarities are an argument inside a vintage-style restaurant, scenes set in a self-service laundromat, a dance sequence in the rain, as well as numerous camera angles, visual compositions, and overall cinematography that immediately remind viewers of "Seven" and "3D." Many fans argued that while an individual scene could be dismissed as coincidence, the sheer number of nearly identical elements appearing throughout a single music video makes it difficult to believe the similarities are α¢¢ι∂єитal.
In posts directed at Big Hit Music, fans wrote, "All scenes, visual concepts, camera angles, and the overall presentation appear very similar to Seven & 3D," urging the company to take legal action to protect Jungkook and his creative team's intellectual property. Meanwhile, criticism quickly flooded the comment section of the official music video, including:
- 3D and Seven mv with punjabi song? He knows we will notice and it will get him views
- Not only a scene you copied everything, literally EVERYTHING..!! Infact he didn't even tried to hide it
- At least they should have given credit or shoutout. Like literally copied all the scenes
- The comment section is filled with the reference as it should be, taking inspiration is fine but copying all the iconic things from seven and 3d without giving credits is totally not cool bro, you could use some of your creativity
- This literally feels like Jungkook's 3D and Seven MVs mixed together with barely anything original added. Did y'all seriously think no one would notice?
- I don't see Jungkook and his team in the credits ???? THIS IS SOO UNPROFESSIONAL AND MAD DISRESPECTFUL
- You are copying biggest Asian soloist Jeon Jungkook without any credit. Full copy paste fulllll
- All i know is that all armys are gonna file a copyright case against this!!!!! Clock it armys!
In reality, plagiarism disputes are nothing new in the music industry. The line between inspiration and copying can often be blurry, particularly when it comes to visual aesthetics, camera work, or production concepts. However, many believe this case has gone well beyond that line and constitutes clear-cut plagiarism.
This is also not the first time Jungkook's work has allegedly been copied by other artists. Previously, Vietnamese singer Gemini Hùng Huỳnh faced intense backlash following the release of his song "Chẳng Thể Nhắm Mắt." Shortly after the music video premiered, numerous ARMYs accused the project of copying almost the entirety of Jungkook's "Standing Next to You."
According to comparisons shared across social media at the time, everything from the wнιтe T-shirt with its distinctive collar—nearly identical to the one Jungkook wore in the "Standing Next to You" performance video—to the camera work, overall concept, storyline, and even the choreography strongly reminded viewers of the BTS superstar's Billboard No. 1 нιт. Beyond the visuals, many fans also argued that the song's melody sounded so similar that it was essentially nothing more than a Vietnamese-language cover of "Standing Next to You."
The backlash eventually grew so intense that Gemini Hùng Huỳnh removed the controversial music video and later replaced it with an entirely new version.
As of now, JUSS, MixSingh, and Ariyana have yet to respond to the plagiarism allegations circulating across social media. Nevertheless, the controversy has once again reignited debate over where the line should be drawn between "taking inspiration" and "copying," with many arguing that artists and production teams need to exercise greater caution and originality throughout the creative process.
