Since BTS members announced in 2022 that they would actively pursue solo activities, there is no denying that all of them have left a significant mark not only through their music but also through their global influence. On the other hand, the members' successful and vibrant solo careers helped ensure that the group's three-year hiatus did not fade into obscurity, instead building momentum for an even more successful and powerful comeback as seen today.
One of the most active areas outside of music has been global brand ambαѕѕador deals. All seven BTS members are currently working with some of the world's leading luxury fashion houses. Beyond fashion, they have also signed partnerships across various industries based on their individual images, interests, and suitability.
At present, several BTS members serve as ambαѕѕadors for prestigious jewelry brands, including Jin with FRED, V with Cartier, and Jimin with Tiffany & Co. Meanwhile, j-hope and Jungkook have respectively partnered with luxury watchmakers Audemars Piguet and Hublot. However, recent developments are leading fans to believe that BTS's youngest member may soon join the list of global ambαѕѕadors for a luxury jewelry brand—specifically, the renowned diamond house GRAFF!
The speculation began to gain traction following Jungkook's latest appearance at Incheon Airport as he departed for Madrid, ѕραιи, for the next leg of the group's world tour. In photos captured by the media, fans quickly noticed that the singer was wearing several GRAFF accessories, including three diamond rings from the brand.
Then, later that same day, when behind-the-scenes footage from BTS's Tokyo Dome concerts in April was released, fans discovered that GRAFF had sent a congratulatory flower arrangement specifically for Jungkook. Interestingly, נαραи is one of the brand's most important markets in Asia, and GRAFF has invested heavily in establishing a strong presence there. One of the company's current global ambαѕѕadors is also TWICE's נαραиese member, Sana.
Adding fuel to the fire, fans also noticed that Emi (@emi_and_roses), the PR Manager for Graff Diamonds נαραи, has recently followed Jungkook on Instagram. This comes just about 20 hours after Graff's official Instagram account dropped a new post captioned 'Golden era begins'—with 'Golden' being the ultimate signature phrase universally tied to Jungkook.
Meanwhile, GRAFF, also known as Graff Diamonds, is a British luxury diamond and jewelry brand founded in London by Laurence Graff in 1960. For decades, the company has been regarded as one of the world's most prestigious diamond houses, specializing in exceptionally rare and extraordinarily valuable diamonds.
In addition to owning, cutting, and crafting some of the world's most famous diamonds, GRAFF has long been a preferred choice among the ultra-wealthy, royalty, and top global celebrities. Legendary stones such as The Lesedi La Rona, The Graff Pink, and The Wittelsbach-Graff Diamond are all closely αѕѕociated with the brand's history.
On the other hand, this is not the first time Jungkook has been linked to a major jewelry brand. Last year, he was repeatedly rumored to have traveled to נαραи to prepare for a personal project with a jewelry company. Initially, many believed he was collaborating with Chrome Hearts. However, with the series of recent developments involving GRAFF, many fans have begun to think that Chrome Hearts is simply a jewelry brand that Jungkook has genuinely loved and worn for years, while GRAFF could be his next commercial partner.
Taking all of these clues together, fans cannot help but suspect that new collaboration news between Jungkook and the world-renowned diamond house may be on the horizon, reacting with excitement:
- Interestingly, Jungkook has been wearing GRAFF rings a lot lately, including at the airport yesterday and during his recent lives.
- Omg i knew it. He will not wear those too much diamonds for nothing
- I don't wanna be delulu but maybe this could mean soмєтнing. Jungkook has been wearing graff rings a lot so we'll see
- GRAFF is CRAZY. This is like the top of the top u can reach. Trust me
- Looks like Jungkook’s bling finally got a bouquet, now he’s blooming in diamonds.
- Oh that announcement is coming soon… i just know he got an insane check bc graff is on another level of luxury
- My guy never posts what he gets we have to play connect the dots when it comes to Jk
- I've been praying for this for MONTHS! Please, Graff... don't let us down
- I smell another brand ambαѕѕador COMING!! and he doesn’t work with any jewelry brand yet and Graff is a fabulous one for him
- Guess Graff finally found a sparkle that can outshine their diamonds, and it’s not even a ring
- Graff is like the most luxurious and exclusive jewelry brand in the world, very few have the honor to be their brand ambαѕѕador, if it’s true he’s working with them than it’s a confirmation that jk is on a whole another level
