Obviously, in the era where the Internet develops, social networks play a key role in people's lives. In particular, for idols like BTS, social networks are an even more important way of connecting them with the public.

During the past decade, BTS only started owning a personal Instagram account 2 years ago, but they quickly attracted global fans with their personal accounts. Since each member has their own accounts (except Jungkook who deleted his account), there are questions like who will be the highest paid member for their advertising posts on this platform?

Immediately, SPEAKRJ, a social media audit blog specializing in analyzing, optimizing and tracking the growth of celebrity media accounts, gave an answer on this:

Instagram continues to be the most dominant social media channel for influencer partnerships and collaborations. It is not difficult to realize that most global celebrities and Kpop artists have their own Instagram accounts. BTS is no exception!

Although they have only joined Instagram since December 2021, BTS members have received strong attention and following from the public on this platform. This is thanks to its outstanding reputation that is no less than any top artist who has joined the platform before.

Therefore, it is not difficult for SPEAKRJ to conduct research on the Instagram brand value of BTS members like other celebrities. Through metrics on the number of followers, interactions, likes, comments and analytics, SPEAKRJ has shown which BTS members can earn the most from a promotional post on Instagram.
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None other than V is the one who won the number 1 position on this platform. V's Instagram - @thv, has a staggering 61.9 million followers with 103 posts as of October 2023. V is also the most followed male K-pop idol on the app. Each of V's posts received around 10 million interactions, most posts garnered 5-10 million likes each, some posts exceeded 20 million likes while the comment section was limited to 6 Members of the group.

The estimated cost for a sponsored post on V's Instagram account is around 68 thousand USD to 810 thousand USD, about 89 million to 1.08 billion won. This is not only the highest amount among BTS members and K-pop idols, but also the highest among celebrities in the world.

V's post is more valuable than global stars like Cristiano Ronaldo ($451,000), Kylie Jenner ($514 thousand), Selena Gomez ($226,000), Kendall Jenner ($362,000), Zendaya ($528,000) and Leo Messi ($308,000). He also has the highest engagement and likes per post rate. Taehyung's dominance on Instagram is evident in every aspect, including the number of likes, video views, followers and popularity, which has earned him the title of "King of Instagram".

Second on the list is V's 95-liner groupmate - Jimin with the account @jm. Jimin is estimated to be able to collect $63 thousand to $756 thousand, equivalent to between 83 million yen and 997 million кσяєαn won.

Next on the list is SUGA, @agustd on Instagram has 48.1 million followers. He can earn from 54 thousand USD to 645 thousand USD, that is from 71 million won to 850 million won. Meanwhile, Jin ranks 4th when he can earn about 51 million USD to 614 thousand USD or 67 million USD. to 809 million won.

j-hope is fifth on the list and can earn between $37k and $449k per sponsored post on the platform, which is approximately 49 million won to 592 million won. And in 6th place is RM with a minimum income of 16 thousand dollars, equivalent to about 21 million won.

Note that sponsored posts are when a specific celebrity or influencer promotes a brand's product or service in a covert, inconspicuous manner. To date, no member of BTS has actually participated in sponsored posts. They mostly only perform the promotional duties of a representative with the brands they sign contracts with!