For the current Kpop world, BTS and New Jeans are two of the most prominent names. That is undeniable and one also sees the remarkable achievements of two generations of HYBE.

Not many netizens but even veteran artists like Epik High's Tablo have noticed this. In a recent interview, Epik High member Tablo was candid about why he thinks artists like BTS and NewJeans can appeal to auďïệnces to a larger extent than usual.

Here is what he shared in the interview and many people applauded it:

Tablo is one of the seniors of BTS and New Jeans. He, along with his members, is one of the artists who laid the foundation for the K-pop music industry. Recently, he participated in an interview. There, he shares many of his ideas about new generations of artists. In particular, he expressed his admiration for two K-pop groups, BTS and NewJeans.

The rapper shared that he was introduced to NewJeans by his 12-year-old daughter, and he found their song “Ditto” very intriguing. The music video resonated with his pre-teen daughter, who could relate to the alienation portrayed in it.

According to Tablo, this is where the appeal comes from. The fact that despite knowing that their target auďïệnce is considerably young, people working behind NewJeans’ concepts don’t look down upon their intellectual capability.

He said that: "I feel like [the NewJeans team] respect[s] that my 12-year-old daughter can think about issues like alienation and anxiety and technology and the deeper lore behind things. They don’t think that just excellent dancing and singing and pristine looking videos are going to be enough."

This is the same temperament, Tablo shares, that helped BTS strike a chord with their fans. The group’s songs, music videos, and narratives are all presented in a way that acknowledges the complexity of the auďïệnce.

It doesn’t overlook their complexities as individual human beings who are capable of perceiving complicated concepts and stories. He continued: "BTS is a great example. They were able to deliver visuals and music, and lyrics in a way that allowed their fans to feel like they understood that they were complex beings. That factor is underestimated by a lot of others in the industry."

Tablo feels that though the K-Pop industry insiders understand the strategy, they don’t really “get it.” A lot of the decision-makers in the industry still underestimate the younger demographic and what they really relate to.

He also impressed that: "A lot of the money behind K-pop and a lot of the people making decisions seem to underestimate young people, which is ironic because that’s where their power and wealth comes from. I sense a little bit of that disrespect because the some of the content that they’re putting out… I’m not saying it’s bad! It’s good. Everything in K-pop is done well. But I can see that whoever was making decisions is underestimating the 12-year-old, like my daughter, or the 15-year-old teenager, thinking that this is the extent of what they want."

He related to the approach taken by BTS and NewJeans through his own experience as an artist. Epik High also has a similar worldview, where they stay true to their music without trying to mutilate it based on a̾s̾sumptions that the auďïệnce might be too naive to understand.

Tablo added more about his thought: "I have always perceived my auďïệnce — no matter what age they are, no matter who they are — as complicated and complex as I am. And that my content needs to be as honest as I can be. I always have people around me asking, “Will they get it, though?” And I think that’s the worst question to ask. Of course they’ll get it — they are alive, aren’t they? Anybody that’s living a life is super complicated and complex and is capable of so many different emotions. They’re just not given an opportunity to feel them."

In conclusion, we can't deny that what Tablo said is so true. BTS and NewJeans are doing their music very well and they deserves the recognition because of what they do.