On July 31, 2025, V was officially announced as the brand ambαѕѕador of Coca‑Cola кσяєα, joining the company in their “Best Coke Ever” campaign. According to The кσяєα Economic Daily, the brand’s representative praised the “fashion‑forward appeal” and “power” of the singer.

Their statement read: “V brings a powerful energy on stage and an effortlessly trendy charm offstage,” a Coca-Cola spokesperson said. “He’s a perfect match for the spirit of Coca-Cola — bold, free, and magnetic”.

On the same day of the announcement, Coca‑Cola кσяєα released the first teaser images and promotional videos featuring V, which quickly went viral across social media.

Additionally, the famous beverage brand launched a major nationwide promotional campaign. In various videos circulating online, advertisements featuring V and the brand could be seen on digital screens in CGV cinemas, as well as on platforms such as Weverse and Idol Champ.

From bustling shopping malls to subway stations—even nearby convenience stores—the idol’s youthful energy in a wнιтe T‑shirt holding a clαѕѕic red can of Coca‑Cola appeared everywhere. Streets and public spaces across кσяєα were flooded with banners and billboards spotlighting the BTS superstar.

This mαѕѕive, synchronized nationwide campaign amazed netizens and thrilled fans—especially given the context of widespread misunderstanding and opposition when V’s collaboration with Coca‑Cola кσяєα was first announced.

At the time of the ambαѕѕador announcement, some segments of the public harshly criticized the idol, even calling for boycotts or apologies, claiming that Coca‑Cola was included in the BDS list (a campaign that calls to boycott, divest from, and sanction companies believed to support or be linked to Israel’s military actions).

However, Coca‑Cola кσяєα was later exonerated when fans demonstrated that кσяєα company operates independently in production, marketing, and distribution. Profits from the South кσяєαn market are not sent back to Coca Cola U.S - the brand that was actually listed under the BDS movement. Coca Cola кσяєα also didn't connect to any activities in politically disputed regions like Isreal - Palestine.

On the contrary, in the new promotional posters and campaigns by Coca‑Cola кσяєα featuring V, the idol was even shown wearing a SaveOne bracelet distributed by the organization Save The Children to support protecting children in the Gaza Strip, highlighting a gesture that reinforces his and brand's alignment with humanitarian values and global child protection efforts.

In light of this context, fans felt more satisfied than ever. On SNS, comments flooded in like:

- Feel kinda bad for the haters :( no matter where they go, BTS is just there. Like look at my man Taehyung… that’s what PRIDE looks like

- Taehyung’s face is all over кσяєα, sites, billboards, bus stops, voting apps, weverse, naver literally everywhere i’ll be mad asf too seeing him everywhere

- Kim Taehyung’s face is everywhere—plastered across all of кσяєα right now! He’s in the malls, at the bus stops, glowing from convenience store shelves. You open Naver? He greets you! Idol Champ? He owns it! Weverse? He’s right there, waiting! The media can’t stop talking!

- Haters should just switch to being Taehyung fans for the sake of their mental health. Imagine being his hater and seeing his face everywhere you go

- Looks like coca-cola might be compose coffee only real competition in brands that promotes taehyung the best

- I like the idea that korea is now filled with his face. Thank you Coca-Cola and Compose Coffee

- Seriously though…I am standing in the middle of the grocery store aisle…looking like a fool…I can’t even focus on my groceries!!! But Yes,Coke кσяєα…you just won the BA jackpot!!!!

- south korea is not a safe place for taehyung haters right now because compose coffee and coca-cola have his face everywhere

- Your bias can be different,you can love different artist, but hating on a person you don't even know is kinda blunt, I don't consider them human who hates on another human..

- My boy is the King for a reason, Coca Cola wanted him and no one else!! And those who hate can go screw themselves or stay home if they don’t want to see him