Following Jimin's contract with the famous French high-fashion brand - Dior, another BTS member continues to be announced as the newest brand ambαssador of the Valentino brand. It is none other than SUGA who is running a new fashion campaign with this brand.

This news has just been officially posted by WWD and the official Instagram account of the Italian high-fashion brand. With this new contract, BTS members have another member who owns the highest title of a representative of a world-clαss fashion brand.

Not only that, talking about SUGA, Valentino's representative also gave reasons and strong support history for the famous male idol.

Since debut until now, SUGA as well as BTS members rarely own individual advertising contracts, especially contracts related to fashion. Therefore, right after BTS announced the news that they would temporarily be doing solo activities for a while, high-end fashion brands quickly contacted the members to sign valuable contracts.

After V's appearance at CELINE, many fans believe that BTS members will enter the fashion market. And that is absolutely true when proven by the two latest contracts of two popular fashion brands, Dior and Valentino.

Immediately after the announcement of the appointment of Jimin as the global ambαssador of the Dior brand, Valentino also today announced the announcement of SUGA becoming the Brand Ambαssador of this Italian brand. SUGA was announced to be joining the ranks of company ambαssadors called Di.Vas, an acronym for Different Values.

Recently, SUGA was also announced as the lead of the Maison Valentino Essentials campaign, dedicated to the brand's staples. He also made many promotional videos and images for this brand many weeks ago and until now the news about the brand ambαssador has just been announced.

Statement to WWD, Valentino's Creative Director Pierpaolo Piccioli defines SUGA as “a multifaceted artist; he is an interpreter and uses his talent and his work to express himself with energy and authenticity. He perfectly embodies everything that DI.VA.s testimonials stand for: diversity, inclusivity, creativity and passion.”

For his part, SUGA said that “all individuals have different dreams and values.” He said Valentino and Piccioli “have been supportive of diversity which is something that I also believe in.” And that's why the two have come to an historic commercial handshake.

Along with other members of BTS, SUGA has shown the level of top idols when entering the fashion world as a new person. Let's look forward to the active activities of Ambαssador Valentino in the future!