BTS is known as the world’s leading K-pop group, but when it comes to the members' solo careers, they have also achieved tremendous success. Like the other six members, V has made a strong impression with his personal pursuits across various fields.
V’s solo music career has been marked by several impressive milestones. Releases like Singularity, Inner Child, Winter Bear, Snow Flower (a collaboration with Peakboy), as well as OST нιтs such as Sweet Night (for Itaewon Clαѕѕ) and Christmas Tree (for Our Beloved Summer) have consistently ranked high on music charts, despite being released years ago.
His official solo debut album Layover, released in September 2023 with the title track Slow Dancing, broke multiple records—including the highest first-day sales ever for a solo album on Hanteo Chart, reaching #1 on Top Songs in over 75 countries, and amαѕѕing nearly 2.4 billion streams on Spotify to date.
Even during his military service, V continued to receive both critical acclaim and overwhelming fan support. In 2024, he released three songs: FRI(END)S (March), Winter Ahead (with Park Hyo-shin), and the posthumous duet Wнιтe Christmas with the legendary Bing Crosby.
Beyond music, V has also become one of the most sought-after brand ambαѕѕadors—especially as his influence skyrocketed after completing military service. On July 31, 2025, Coca-Cola кσяєα officially announced V as the new ambαѕѕador for Coca-Cola Zero Sugar, as part of their “Best Coke Ever” campaign. The announcement came through a special interview and pictorial with EyesMag.
This marks the fifth major brand V has partnered with, and fans were quick to point out an interesting coincidence: four out of the five brands V has signed with start with the letter “C”—Celine, Compose Coffee, Cartier, and Coca-Cola.
Aside from SimInvest, the other “C brands” are all major players in their respective industries—from luxury fashion and fine jewelry to premium beverages—and have all reaped significant benefits from recruiting V. Some fans even joked that starting with the letter “C” might be a prerequisite for earning V’s endorsement.
Of course, another common thread is that these brands all landed a mαѕѕive win after bringing V on board!
According to a report by кσяєα JoongAng Daily, after V became the global ambαѕѕador for Celine, the brand’s sales increased sixfold, and operating profit soared by 591%, from 2.5 billion KRW to 17 billion KRW in just one year. Additionally, marketing platform Lefty estimated that with only 31 posts and stories, V generated $274 million in Estimated Media Value (EMV) for Celine in 2023 alone. That number has likely grown exponentially since then.
Meanwhile, Compose Coffee saw an increase of 2.6 million new app users just 10 days after announcing V as their brand ambαѕѕador. Their revenue also rose by more than 20%, reaching 88.9 billion KRW, with operating profit reported at 36.7 billion KRW.
As for Cartier, right after they named V as the global ambαѕѕador for the Panthère de Cartier campaign in July 2023, their official website temporarily crashed due to a sudden surge in traffic. The $26,700 USD Panthère de Cartier wнιтe gold, diamond, onyx, and emerald necklace worn by V in promotional images sold out globally within minutes across online retailers in fяαи¢є, the UK, and beyond.
Industry experts even declared that the collaboration with V was Cartier’s most effective media campaign to date!
As the most recent addition to the “C brand club,” Coca-Cola кσяєα has yet to release official figures regarding sales or media value. However, the brand has already begun showing signs of similar growth. The sheer presence of Coca-Cola кσяєα across SNS in just the past few days speaks for itself.
In the end, while the recurring "C" pattern may be an amusing coincidence, the real driver behind the success of these brands is the powerful influence and personal brand value of V himself. It’s not about the letter—it’s about the legacy. And V is building one that resonates across industries, continents, and platforms.
