From the 16th, 17th, and 19th (local time), BTS held “BTS WORLD TOUR ‘ARIRANG’ IN STANFORD” at Stanford Stadium in the United States, meeting approximately 152,000 fans. Tickets for the concerts sold out immediately upon release, and an additional show was added due to overwhelming demand. BTS became the second artist after Coldplay to hold concerts at Stanford Stadium, which was inaugurated in 1921, and the first artist ever to stage three consecutive concerts at the venue.

In particular, following their spectacular concerts in Stanford, BTS once again proved their immense influence beyond music. V unintentionally sparked a local “food frenzy” with just a brief comment about his dining experience in front of tens of thousands of fans!

Specifically, during the ending remarks of the first show, V expressed his satisfaction with the local food, saying, “The pizza was seriously delicious. I think this place is the absolute best.” He then heated up the venue by adding, “The next time I come back to Stanford, I’ll eat more delicious pizza and put on another great performance,” sending the entire stadium into explosive cheers.

Although V did not directly reveal the restaurant’s name, fans immediately tracked down “Vesta,” a pizza restaurant in Redwood City. Once the information spread, fans rushed to the restaurant to order the same menu items as BTS or take check-in photos. A wave of “idol pilgrimage” quickly emerged in the area, turning Vesta into the hottest destination overnight, with the restaurant remaining packed every day afterward. With just one short comment, V caused a local pizza restaurant in the U.S. to become completely overwhelmed by customers. 

Even major αмєяι¢αn broadcasters and media outlets, including the San Francisco Chronicle, NBC, and CBS, quickly reported on the phenomenon. According to U.S. entertainment media such as People and the San Francisco Chronicle, BTS visited Vesta during their Stanford concert schedule and enjoyed several of the restaurant’s signature dishes, including the famous “Sausage & Honey Pizza,” pepperoni pizza, and carbonara pizza. The members reportedly even returned to the restaurant a second time to order desserts. 

As for the restaurant, they chose not to publicize BTS’s visit at the time in order to protect the group’s privacy. However, thanks to word-of-mouth buzz, the place naturally became known as a “must-visit BTS-approved restaurant.” Courtney Brown, co-owner of Vesta, shared in a local interview: “We regularly welcome famous figures from Silicon Valley, but this was the first time we hosted global superstars like BTS. The members were incredibly friendly, and our entire staff was thrilled.”

She added in amazement, “After V mentioned the pizza during the concert, we experienced the busiest Monday in the restaurant’s 14-year history.”

V’s comments about the pizza were also continuously covered by major U.S. television networks such as NBC and CBS. Local media described the phenomenon as the “BTSnomics effect” — where even a single short remark from a BTS member is enough to shake the local economy.

This was not the first time V created a food craze over the past month. Just one week before the Stanford concert, the idol made banderilla in мєχι¢σ go viral after clips of him happily buying and eating one while pαѕѕing through the food section at the concert venue spread across social media. мєχι¢σ’s Excélsior newspaper dubbed it “the V effect,” reporting: "After V ate a banderilla at the first concert, everyone wants one. Long lines of passionate ARMYs have formed just to buy a banderilla, sparking explosive popularity".

From banderillas in мєχι¢σ to pizza in the United States , V continues to prove his remarkable influence not only in music but also in popular culture and consumer trends. With just one natural moment on stage, the idol was able to turn a local restaurant into a global hotspot overnight. Fans could not help but marvel: 

- Oh Taehyung your impact truly is unmatched!!! Everything he touches turns into gold!!!

- the best thing this restaurant thing was not publicize it and indeed vope went back a second time and also got take out for after the concert

- It's always Taehyung's speech that grabs the attention of everyone.. Ultimate stan attractor of BTS

- He words really make soмєтнing and give goodness to others

- If Taehyung says Stanford has the best pizza then I believe him without question

- V’s impact is honestly unreal. One sentence about pizza and the whole restaurant became a global hotspot overnight

- From banderillas in мєχι¢σ to pizza in the U.S., V keeps proving that everything he touches will be gold

- Only V could turn a random food moment into international headlines and endless fan lines. His power is insane

- He has created crazes like this many times with all kinds of food already. Kim Taehyung is a true trendsetter