The ḳöŕệä Brand Reputation Research Institute has revealed the brand value rankings of each male K-Pop idol in September, based on big data analysis. This is a prestigious ranking related to the recognition of idols among the public every month.
Therefore, this ranking is always expected by fans and this September list is not beyond expectations. The idol names listed are worthy of their contributions and also guarantee their unbeaten influence over the past many months.
Below is the list of top 10 individual male K-Pop idol brand value rankings for September:
From August 16 to September 16, the ḳöŕệä Brand Reputation Research Institute analyzed big data of 716 male K-Pop stars in areas including consumer engagement, media, communication, community activities, etc. The brand reputation rankings evaluate consumers' attitudes toward their favorite brands (in this case, K-Pop idols), as well as their appearances on media, mutual interaction between idols and fans, etc.
Among them, Jimin of BTS is known as the idol who maintains the best brand recognition when continuously ranking No. 1 for several decades and up to now, he is the only one who can do this. However, in these months, this ranking has had many fluctuations although familiar names still dominate the top 10.
Let's see which idols are in the Top 10 individual male K-Pop idol brand value rankings for September:
10. BTS's Jin
Ranking at top 10, Jin got total 1,795,848 points for his brand reputation index. Although he has been enlisting, everyone still mentions him in many topic on SNS. He also updated some photos from the m̷i̷l̷i̷t̷a̷r̷y̷, engaging fans' attention and excitement.
09. Big Bang's G-Dragon
After many years, G-Dragon is still the king and monument that is difficult to replace in Kpop. Even though he only appeared in a few recent events, it was enough to make him enter the top 10 with 9th place. G-Dragon's reputation and influence continue to be unquestionable!
08. EXO's Baekhyun
Recently, Baekhyun became a big topic of discussion after suddenly announcing his plan to establish his own company. This announcement caused fans to stir because previously, Bakehyun had already resolved the disagreement with the management company SM Entertainment and officially decided to stay with EXO.
07. The Boyz's Juyeon
Juyeon (The Boyz) always knows how to cause a stir on social networks with videos showing off her dancing talent. With his shining visual, he is one of the new generation idols receiving the most attention recently.
06. Hwang Min Hyun
This month, Min Hyun ranked at 6th place with 2,316,074 points. His name links with the keyword "My Lovely Liar" - his new K-drama.
05. ASTRO's Cha Eun Woo
In 5th place, Astro's Cha Eun-woo brand was analyzed with the brand reputation index of 2,762,739, the participation index of 571,957, the media index of 537,519, the communication index of 819,976 and the community index is 833,287. Compared to the brand reputation index of 4,120,171 last August, it has decreased by 32.95%.
04. BTS's Jimin
In 4th place, BTS's Jimin brand was analyzed with the brand reputation index of 3,140,089, the participation index of 487,576, the media index of 464,764, the communication index of 771,750 and the community index is 1,415,998. Compared to the brand reputation index of 4,429,960 last August, it has decreased by 29.12%.
Eventhough Jimin has not much activities through months, he is still a hot potato, making everyone mention him!
03. Kang Daniel
In third place, Wanna One's Kang Daniel brand was analyzed to have a brand reputation index of 3,440,712, a participation index of 919,529, a media index of 877,284, a communication index of 843,430, and a community index of 800,470. Compared to the brand reputation index of 3,598,242 last August, it decreased by 4.38%.
02. BTS's V
In second place, V's brand was analyzed with a brand reputation index of 4,247,789, a participation index of 364,813, a media index of 351,386, a communication index of 1,563,623, and a community index of 1,967,966. Compared to the brand reputation index of 3,909,040 last August, it increased by 8.67%.
01. BTS's Jungkook
Koo Chang-hwan, Director of the ḳöŕệä Corporate Reputation Research Institute, said: "According to the results of big data analysis of boy band's individual brand reputation in September 2023, Jungkook's brand BTS came out on top. When analyzing the boy band's personal brand category, the boy band's personal brand ranked first in August. Compared to 109,355,473 data, it decreased by 21.68%. Looking at the detailed analysis, brand consumption decreased by 26.43%, brand issues decreased by 21.83%, brand communication decreased by 19.06%, and brand spread decreased by 20.95%.
Next, he also pointed out that he ranked first in boy group individual brand reputation in September 2023 because of 'record, dominance, breakthrough' in link analysis and ' Seven, Army, Billboard' are highly analyzed in keyword analysis. In the positive/negative ratio analysis, the positive ratio analyzed was 87.42%.
It cannot be denied that since releasing his first solo song, Jungkook's reputation has not cooled down!
