One of the most prestigious and anticipated monthly rankings for K-pop idols is the brand reputation rankings for individual boy group members

This ranking is calculated based on the results of big data analysis in March 2023 on the popularity and influence of male group members on consumers. It shows prominent fame as well as which stars are most noticed for the month.

BTS' Jimin is the member who has spent the most number of times at #1 on this chart among male artists, proving his success in terms of brand value. However, this month, the chart has a big change in rankings, especially, a BTS member has a big breakthrough in his ranking:

On the 18th, the ̾k̾o̾r̾e̾a Corporate Reputation Research Institute revealed the brand reputation rankings for individual boy group members in a press release. The research institute performed a big data analysis of the individual brand reputation of the boy group members to get the results of this ranking.

It consists of 107,777,485 big brand data of 703 individual boy band individuals that were extracted from February 18, 2023 to March 18, 2023. The results of the rankings were currently based on the analysis of indicators generated by consumers' online habits that have a great influence on brand consumption. By analyzing the individual brand reputation of the boy group, it is possible to measure the positive and negative evaluation of the individual brand, the level of media interest as well as the level of consumer interest. 

Here are the top 10 of March brand reputation rankings for individual boy group members:

10. Big Bang G-Dragon

09. Wanna One Park Ji-hoon

08. Winner Song Mino

07. EXO Baek-hyun

06. Wanna One Hwang Min-hyun

05. Wanna One Kang Daniel

Kang Daniel is still a prominent name on this list because he often appears with the high ranking every months. 

This March, Wanna One Kang Daniel brand in 5th place was analyzed as brand reputation index 3,784,328 with participation index 937,346, media index 902,539, communication index 1,033,414, community index 911,028. Compared to the brand reputation index of 4,102,572 in February, it fell by 7.76%.

04. BTS Jimin

After months of holding the No. 1 position of the individual brand reputation rankings of boy groups, Jimin temporarily ceded the top position to another member of the same group. This March, Jimin is in 4th place. 

Jimin brand value was analyzed as brand reputation index 4,034,139 with participation index 647,929, media index 613,050, communication index 1,375,960, community index 1,397,199. Compared to the brand reputation index of 6,121,650 in February, it fell by 34.10%.

The keyword and content related to Jimin brand include "solo activity", "FACE", "Set Me Free pt.2",....

03. Astro Cha Eun-woo

The third place Astro Cha Eun-woo brand was analyzed as a brand reputation index of 4,250,124 with the participation index of 1,673,056 media index of 717,893 communication index of 935,270 community index of 923,905. Compared to the brand reputation index of 6,171,832 in February, it fell by 31.14%.

02. BTS j-hope

Another surprising growth rank is that of 2nd place belongs to j-hope. Although j-hope's personal brand value used to be in the top 20 in the past, he has now broken through to No. 2 this March.

2nd place of j-hope was analyzed as a brand reputation index of 4,288,670 with participation index 222,321, media index 515,778, communication index 1,585,093, community index 1,965,478. Compared to the brand reputation index of 1,776,417 in February, it rose by 141.42%.

In particular, this month, phrases αssociated with j-hope's personal brand values include "birthday", "enlistment", "on the street", etc. Interests also include his new solo song featuring J.Cole and the issue of j-hope's enlistment announced late last month.

It can be seen that the enlistment of BTS members is still a hot topic and is of great interest to netizens!

01. BTS V

This month, the top of the personal brand value chart is BTS V. He has surpαssed many other idol artists along with the leader for nearly 40 months is Jimin to reach this position.

V's brand value was analyzed with a brand reputation index of 4,875,543, including participation index 985,582, media index 945,857, communication index 1,834,278, community index 1,109,826. Compared with 3,530,702 brand reputation index of February, it has increased by 38.09%.

This huge growth is attributed to V's appearance every Friday on tvN's reality show Jinny's Kitchen. V's vivaciousness and dynamism as well as the attractiveness of the program's content have significantly increased V's brand value to consumers and the media even without any music solo activities!