Jimin recently shone as the main character at the opening of the Tiffany&Co. store on 5th Avenue in New York, USA. He becomes the main event when he attracts the attention of fans, locals and even celebrities and high profile brand figures.
Not only that, because Jimin owns a great reputation in the world and appears as the global ambαѕѕador of Tiffany&Co. so he is also very well taken care of. However this also leads to some situations when many other celebs or KOLs cannot take pictures or approach him freely.
While some fans don't like HYBE's strict regulation, others support the way the bodyguards work after understanding the real reason behind it. Here's why Jimin's bodyguards kept his distance during the event:
In February of this year, high-end fashion brand Tiffany&Co. introduced Jimin as their new global ambαѕѕador. Meanwhile, on April 28, KST, Jimin made his first public appearance as the brand's global ambαѕѕador when attending Tiffany & Co.’s star-studded NYC flagship store reopening event.
At the event, Jimin wore a black suit from high-end fashion brand Dior - another brand for which he is another global ambαѕѕador and a dazzling flower brooch from the legendary jewelry designer - Tiffany Jean Schlumberger. Jimin attracted all eyes from fans, media and celebrities attending the event with his elegant and clαѕѕic visual.
It is reported that, before Jimin appeared at the event, crowds of fans had filled the streets of 5th Avenue. Fans and media eagerly awaited the arrival of the main character of BTS. Tiffany&Co.
Meanwhile, Alexandre Arnault, son of Louis Vuitton Chairman Moët Hennessy (LVMH) Bernard Arnault and executive vice president of Tiffany&Co. was surprised at the excitement of the fans while waiting for Jimin. He posted a video showing his surprise when he saw the crowd waiting for Jimin around the event area. Not only that, he also posted on his social media account and thanked Jimin with a photo taken with him.
Meanwhile, when Jimin appeared, Tiffany&Co CEO Anthony Redru. also greeted Jimin and told him about the fans waiting for him outside, they actually acknowledged his impact right in front of him. He told Jimin that: “That is great. You have a lot of fans waiting for you outside”
Besides, the people in the surrounding areas all sneaking glances or filming Jimin. When talking about Jimin's appearance, the media also emphasized with many phrases showing his outstanding reputation such as: "Today's star is definitely BTS Jimin!"(Yonhap), “Jimin's appearance makes New York excited!”(ELLE ḳöŕệä), “When Tiffany's CEO, Antony Ledru made a playful joke when he met Jimin, Jimin's unique puppy-like smile was also captured.”, ...
In particular, ḳöŕệän media also pointed out that during the event, Jimin was guaranteed a certain privacy and safety. If not for the high-profile figures of the Tiffany&Co. or close famous celebrities will not be able to approach or take pictures with Jimin. Only bodyguards and guides of Tiffany&Co. and only the VIPs can come close to talk and take pictures with Jimin, the rest of the reporters and other celebs have to keep their distance.
That's also why he didn't have many shared moments with other celebs and KOLs during the event. This is explained to ensure safety as well as avoid a chaotic situation that occurs when a lot of people pay attention to Jimin. It's a pity that Jimin is not comfortable taking photos with celebs at these events but for the event to go smoothly and Jimin to be safe at the event is what should come first.
Some fans also left comment about this situation:
- i just realized that we barely seen any photos of him with everyone except pharrel, ceo & the arnault itself lol
- Why It's not allowed to take a pic? I really wanted to see Jimin interact with others
- Sometime,company need to change their rules when he go to fashion events.Why his bodyguard attached to him everywhere? There are only famous celebrities inside,I saw someone take selfie with everyone but only took Jimins photo from far.Pls let him interact with famous celes
- I think some MF in the qrts who are mad abt this tend to forget people don't respect his privacy, his space and sht If it was allowed to take pic with him hope you know a group fans will gather around him not letting him breathe and will push e/o and create a bad image on us
- First it's probably so he dosent feel pressure, especially because he seems shy and there is a language barrier. Also ppl sell photos even when they are celebrities.
- jimin’s security guards are no joke really.
- Jimin’s security is more important
- Yeah, the bodyguard is indeed doing his job
- There is no need for explanation at all, yet since antis are on it again I would like to explain to my moots how this business works on such an occasion. Jimin's security is already before arrival in contact with the representatives of Tiffany, who are on site and can observe and αѕѕess the situation of the crowd. There is a protocol that both sides follow. The final decision is what JM has to follow & this was according to the situation -he was let out right in front of the entrance &directly and firmly escorted in by the same reps and his security. The huge gathering of fans was separated by barriers on the other side of the street for the most part. Since the street was not locked and for the safety of these fans was obviously decided not to seek interaction with them to avoid a potential rush to the street. They all acted correctly in the given situation!
- it must have been hard for Jimin not to be able to greet his beloved fans. Fans safety however, as we all know too, is always his first priority. Jimin never put his celebrity status above his fans!
This is not the first time that HYBE and the luxury brand have implemented this policy to ensure Jimin's privacy when appearing in public. Previously, when Jimin attended the Dior Autumn/Winter men's fashion show in January in Paris, he was also guarded by HYBE and Dior bodyguards when any reporters asked. could not hold or hold him any longer than was previously announced.
Although Jimin is kept at a certain distance but in some situations, he still tries to reciprocate the concern of other celebs. A businesswoman who attended the event shared that she couldn't take a picture with Jimin because she wasn't allowed, but in return, he gave her a small hug as a polite thank you.
That shows how good of a personality Jimin has!
