The opening night of the second leg of the ARIRANG World Tour at SoFi Stadium in Los Angeles took place on September 1 — coincidentally falling on Jungkook’s birthday. Thanks to thoughtful surprises prepared by the members and the fan community, the entire concert venue was transformed into a giant birthday party filled with emotion. That excitement continued to erupt even more strongly on the second night, completely satisfying fans’ seven-year-long yearning since BTS last set foot in the city.

Alongside the other members, Jimin set the SoFi Stadium stage on fire and had more than 70,000 fans bursting with excitement with his captivating charisma and top-tier performance. The perfect combination of eye-catching choreography and his clear, bright vocals, which have earned him the nickname "Angel Voice," completely electrified the atmosphere. Jimin’s explosive energy not only swept through thousands of fans in the stands, but also pushed the temperature of the night to its peak.

Notably, after LA concert Day 2, Jimin continued to maintain his strong connection with fans, but only…in quite an υиєχρє¢тє∂ way!

Specifically, Jimin suddenly posted a photo of Jungkook seemingly preparing soмєтнing for their dinner at their hotel apartment in LA after the concert ended. However, just a few minutes later, the Story disappeared, leaving fans stunned. Some ARMYs even wondered if they had imagined that Jimin had just posted a Story.

Fortunately, quick-handed fans helped confirm that Jimin had indeed posted it but deleted it shortly afterward by resharing screenshots of the Story he had uploaded. From there, attention quickly shifted to one question: Why did Jimin delete the photo?

At first glance, the image seemed completely harmless, simply capturing Jungkook preparing a simple dish in a corner of the kitchen without revealing any important information. However, ARMYs quickly noticed an interesting detail. In one corner of the photo were several packs of Chapagetti — a food BTS members have been known to enjoy — along with several bottles of Fiji water on the kitchen counter.

At this point, some fans began to understand why Jimin may have hurriedly deleted the Story: the photo had revealed products that were not among the products the members were currently representing. More notably, they happened to overlap with some product lines under the ARIH brand, a brand that Paldo and HYBE are currently collaborating on with BTS, including instant noodles in both bag and bowl formats, soda, and energy drinks.

For ordinary people, α¢¢ι∂єитally having a product appear in a photo may not seem like a big deal. But for artists whose personal brand image and advertising contracts are carefully managed, it is a completely different story. Therefore, Jimin quickly deleting the photo is understandable — simply to avoid any unnecessary complications. ARMYs couldn’t help but laugh at Jimin’s cuteness, while also appreciating his professionalism, commenting:

- The arih betrayal cannot be exposed. He noticed the products and immediately went into professional mode. He is so cute, I can't

- Breaking my silence but I would also eat other instant soups/dishes, because Arih is bad, sorry but it's truth

- Jimin is adorable but that man knows exactly how branding works

- He really posted Jungkook cooking and then remembered his contracts. He must be panicked

- ARMY investigating a deleted Story like it’s a major crime scene

- Jimin’s cuteness lasted for five minutes before his business brain kicked in

- Why is Jimin so adorable even when he’s just posting Jungkook cooking?

- Everything Jimin does is somehow ridiculously cute. I can’t handle him