For famous and high-end fashion brands, BTS seems to be one of the golden faces they want to target to choose as brand ambαssadors. The strong charisma, global influence, and the individual values of the members make any brand eager to have a commercial contract with BTS.
After Jimin and SUGA became Global Ambαssadors for Dior and Valentino respectively, HYBE announced that other BTS members have also been signing contracts with other brands. Although it hasn't been announced specifically, but from various sources and signs of the members, it doesn't seem difficult to figure out which fashion brands are in contact with the group.
One of the latest news updates by The Business of Fashion suggests that, just this week, BTS will most likely announce a brand ambαssador contract with the famous high-fashion label. Are you curious which member it is?
Since BTS announced to promote solo activities, they have received the attention of the fashion world, and are sought after by many brands. There are even many fashion brands promoting cooperation with members right in June, after the news of chapter 2 of BTS was officially announced.
As the world's leading group, BTS's influence on the global public cannot be denied. Therefore, BTS is one of the golden faces of brands to promote global sales as well as blow up their name.
Recently, Jimin and SUGA became Global Ambαssadors for Dior and Valentino, respectively. Meanwhile, j-hope appeared many times at events within the framework of the last Paris Fashion Week, causing a fever on social networks. Many experts predict other luxury brands are also approaching and will establish formal partnerships with the remaining members of BTS.
For example, Louis Vuitton and Hermes are expected to push the final steps of cooperation with j-hope to have an ambαssador contract with him. Meanwhile, there are many signs that Jungkook is being targeted by Calvin Klein for their role as a men's fashion brand ambαssador as the Calvin Klein director has been following Jungkook on Instagram and recently arrived in ḳöŕệä.
But it may take a while longer for these contracts to come to fruition. Meanwhile, The Business of Fashion claims that there is an ambαssador contract that has been successfully negotiated and announced soon in the coming days that ARMYs may not have noticed.
That is RM becoming the brand ambαssador for the high-end fashion house Bottega Veneta. It is reported by many insiders that Italian luxury brand - Bottega Veneta has reached the final stages of negotiating their ambαssadorial contract with the leader of BTS.
According to Hypebeast, this fashion brand has approached RM since around July 2021. Meanwhile, in December 2021, RM wore the brand's sophisticated and luxurious clothes during the solo album "Indigo" showcase at the Dia Beacon museum in New York.
A month before the concert at the museum, RM also appeared on the cover of Rolling Stone magazine alongside Pharrell Williams. The male rapper also wore a brown outfit from Bottega Veneta. Not only that, the brand executives followed him on Instagram.
It's worth noting that the famously low-key, “stealth-wealth” house Bottega Veneta is very picky in choosing its ambαssadors and they rarely use ḳöŕệän celebs for their campaigns. However, today, RM posted on his personal page a letter sent from this high-end Italian fashion house. RM seems to have received the brand's newly launched bag.
This new move by RM also shows that the contract has been successfully signed. The show of Bottega Veneta within the framework of Milan fashion week is also expected to be attended by RM. It happens on Saturday 25th February at 8PM. So before RM departs for ιтαℓу, most likely news about the ambαssador will be announced.
This will surely excite ARMYs as it is like slowly uncovering the secrets that the BTS members are keeping!
