HYBE's latest report shows the potential of the new girl group they just released. Some industry experts suggest that NewJeans could be HYBE's new lifeline as BTS begins their military service.
Despite this, there are other opinions that this growth does not depend entirely on NewJeans and it is too early to say that HYBE can rest assured with their new girl group!
Specifically, in the first week of their debut, girl group NewJeans broke the record for debut album sales. According to NewJeans' management company, ADOR reported that 312.71 copies of the album were sold in the week after its release.
This is the record for the highest first-week sales of any debut album by a girl group. The previous record was Le Sserafim's first mini-album 'FEARLESS', which sold 307,450 copies. In particular, New Jeans sold 262,815 copies within one day of the album's release, ranking first in the history of a girl group based on the first day of the debut album's release.
With NewJeans' achievements exceeding expectations, many in the industry see it as having a positive impact on the stock price of HYBE, which is showing precarious flows due to the suspension of BTS's activities and the future. is to enlist. In fact, the share price of HYBE has increased by 17.3% in the past fortnight since New Jeans began operations.
However, some experts and netizens believe that this is not entirely from the debut of NewJeans because over time, the return of j-hope with the first solo album has created a positive effect and huge. Although BTS members do not appear much in group activities, they also have positive personal signals and are worth waiting for.
Therefore, this may affect the growth of HYBE's stock. In general, many people evaluate that HYBE still has a great dependence on BTS as it has always been because the group is the foundation of the company's development. The good thing is that other groups can offset some of BTS's revenue when the group enlists, but HYBE should not be too subjective because of this because the gap is still huge.
