W кσяєα is the кσяєαn edition of the fashion magazine W, which originated in the United States in 1972. Since 2006, the magazine has held the annual event “Love Your W”, aimed at raising awareness of вяεαsт ¢αи¢єя and raising charitable funds to support patients.

This year, to mark its 20th anniversary, the event was held more grandly than ever, with the participation of more than 90 famous artists such as V and RM (BTS), Taeyang (BIGBANG), Karina (aespa), Jang Wonyoung and Ahn Yujin (IVE), Byun Woo-seok, Jung Hae-in, and others.

However, a controversy over authenticity has arisen around the event, which—though organized for a humanitarian purpose—was turned into a drinking and networking party among celebrities and influencers, causing its original intent to fade. The performances, especially the song performed by Jay Park at the event, were considered inappropriate for a вяєαѕт ¢αи¢єя awareness campaign.

Many have questioned how W кσяєα raises вяєαѕт ¢αи¢єя awareness through this event, wondering whether simply adding the hashtag #вяєαѕтCancerAwarenessCampaign is enough. Several issues have been pointed out, including the absence of the pink ribbon, a symbol used to promote вяєαѕт ¢αи¢єя awareness, as well as the outfits of attending stars.

Although the root cause lies in the event itself, the celebrities who attended the event were not free from repercussions, including BTS members RM, j-hope, and V. RM and j-hope have participated in the event for several consecutive years, while V attended for the first time.

It should be noted that, like all other artists, the BTS members supported this event out of their charitable intentions. Moreover, W кσяєα is a well-known publication in the industry, and with a 20-year history, the event has contributed a total of 1.1 billion won (approximately 55 million won per year) to the кσяєα вяєαѕт Health Foundation, so the idols had full trust in its good cause.

However, haters, anti-fans, and toxic individuals have continued to attack the idols, taking advantage of the controversy surrounding the event. Instead of engaging with such people, ARMYs around the world chose to take more meaningful and practical action: donating to charities and supporting вяєαѕт ¢αи¢єя awareness projects in their own countries, as a way to protect the BTS trio.

Across social media, messages such as “In support of Namjoon, Hoseok, and Taehyung raising awareness for вяєαѕт ¢αи¢єя, I also made a donation to…”, accompanied by screenshots verifying individual or group ARMY donations, have been widely shared. What began with just a few fans has now grown into thousands of individuals and fan organizations, collectively raising a significant amount of money in their local communities.

Fans pointed out that although there were some irregularities in the event, the positive influence and charitable impact of celebrities like BTS after their appearance cannot be denied. The post-event donations have also helped many patients and related initiatives.

Instead of arguing over unresolved issues, the fandom encourages fans to carry out and spread positive actions, showing how deeply BTS inspires the community. This action by the fandom has received a lot of praise from netizens amid the controversy:

- If you’re able, I encourage you to donate to a foundation in your country too. Together we can make a difference

- Army, let's join and donate as much as we can in our countries. So proud of our fandom

- International ARMYs in support of J-Hope, RM, and V bringing awareness to вяєαѕт ¢αи¢єя have made a donations in their countries. What a beautiful movement!

- ARMYs are always ahead for doing help for a cause instead of doing fanwars.

- That’s such a beautiful initiative! Seeing ARMYs unite globally to support important causes like вяєαѕт ¢αи¢єя awareness — inspired by J-Hope, RM, and V — truly shows the power of this fandom. 

- Bts and armys will never be the bad guys ppl paint them to be

- notice how armys are doing this but those people who were crying so loud only care about their likes

- This is how you really help not just typing sh1t here for likes, full shade

- This fandom is the most powerful yet so cool COOL whn it comes to defend the members

- I’m so proud of ARMYs who actually donated and helped raise awareness for вяєαѕт ¢αи¢єя. Can’t say the same for the ones rotting in bed, preaching morals on Twitter like they did soмєтнing

- This is how we move with bts when they do soмєтнing for a good cause. match their support for the cause with our own on a wider scale. Because ARMYs are their biggest voice and their impact. Love to see it