Since last year, after the brand ambäṩṩador agreement between BTS and Louis Vuitton expired and the group members started promoting solo activities, the world's major fashion houses have quickly caught up. opportunity to collaborate with BTS members over the past few months. In turn, names like j-jope, Jimin, SUGA, Jungkook, and RM were named by high-end fashion brands with the title of ambäṩṩadors.

Meanwhile, the relationship between V and CELINE seems to be ripe and even, Bł₲ Ⱨł₮ Music once confirmed with кσяєαn media that V became its global ambäṩṩador. But just a few hours ago, a controversy began to erupt strongly stemming from CELINE's latest post on Weibo.

Through this article, many people believe that V does not have any ambäṩṩadorial title with CELINE and there are even comments criticizing the way Bł₲ Ⱨł₮ Music and V claim to be the brand ambäṩṩador. This made ARMYs extremely uncomfortable and made arguments to defend V against this controversy:

Over the past 5 months, ARMYs seem to have witnessed BTS's coverage in the fashion and jewelry fields as the members in turn collaborate with the world's top high-end fashion brands. Not only that, fans are also very excited about the global ambäṩṩadors of Jimin or Jungkook while RM is considered the first and only ambäṩṩador of the tight-lipped fashion brand Bottega Veneta.

But perhaps, most especially, the relationship between V and CELINE has received great attention from the public. V's connection with CELINE dates back to June last year when he first appeared with BLACKPINK Lisa and Park Bogum at a fashion event of the brand in Paris. At that time, only Lisa was the official global ambäṩṩador of CELINE, Park Bo Gum and V were said to be still in contact with the company.

However, since then, V has always accompanied Lisa and Park Bogum in later CELINE events. V's title of "CELINE Boy" was also quickly recognized by domestic and foreign media confirming his solid connection with the brand.

Next, at the end of March, V also reunited with Lisa and Park Bogum at a CELINE store opening event in Seoul. V received a "rain" of compliments for his style at the event. He wore the designs from the Celine Homme Summer 23 collection and was praised for his simple but elegant and sophisticated style.

While V attended the event, кσяєαn media specially reported, "V (BTS) is CELINE's global ambäṩṩador... First official appearance as CELINE Boy". This marks the fact that the contract between V and CELINE seems to have been signed.

Not only that, 1 day later, Bł₲ Ⱨł₮ Music side also shared a кσяєαn article calling V the male global ambäṩṩador of CELINE - "CELINE Boy" and confirmed with кσяєαn media about this. The company's affirmative move about V's new ambäṩṩador status, making fans excited.

However, V's fan community is still cautious and has not widely shared this information. Fans know for sure that spreading and boasting about V's identity too soon when CELINE hasn't taken any action to confirm V's global ambäṩṩador status will cause controversy. But of course, there are many understandings and expectations about V and CELINE's new ambäṩṩador contracts that make some people still spread the news that V is its global ambäṩṩador.

Stemming from this along with CELINE's latest post on its Weibo, controversy began to erupt in the last few hours between fans belonging to different fandoms. Specifically, a few hours ago, CELINE posted a post that included pictures of V, Lisa, Park Bogum, actress Zhang Jing Yi and FUTURE at CELINE's intimate party not long ago.

Notably, the post includes a status line showing the ambäṩṩadorial status of the characters in the photo. In it, Lisa is called "CELINE Global Brand Ambäṩṩador", actress Zhang Jing Yi is called "CELINE’s ċḧïńä BA", while V, Park Bogum and FUTURE are not attached to any title. This equates to only Lisa currently serving as the official CELINE global ambäṩṩador.

Specifically, they wrote: "CELINE Global Brand Ambäṩṩador #LISA, CELINE’s ċḧïńä BA @.张靖仪, & Kim Taehyung, Park Bogum, and FUTURE attended the CELINE 2023 Cannes Dinner, freezing the bright moments.”

From the label's new post, many malicious fans criticized Bł₲ Ⱨł₮ Music, V and his fans claiming to be global ambäṩṩadors. Not only that, they also made a comparison that CELINE only favors female ambäṩṩador Lisa and no other global ambäṩṩadors.

There are also many other odd comments to mock V:

- One and only GLOBAL BRAND AMBASSADOR Lisa and how about V - nothing

- Finally Celine clearing out the issue. Now we can say that Celine indeed only have two ambäṩṩadors. One is their Global Brand Ambäṩṩador and their ċḧïńä house Ambäṩṩador. There is no CELINE Boy

- you know,those guys even don't mentioned as ambäṩṩador in Chinese

- basically lisa and others. it was about time they cleared things up so that they# know their place and stop giving titles to others

- I'm actually laughing his stans were getting so brave and bragging about how he is first c brand global ambäṩṩador to attend cannes only for him to not attend cannes also celine clarifying he is nothing but a guest sksksjsksj

- The company hybe have shame why u tell taehyung GBA embarräṩṩing kmedia company lie

- For those liar people at the back, Celine has only one global ambäṩṩador

On the contrary, ARMYs also raised objections to protect V's honor when he was attacked while never confirming or voluntarily accepting the title of CELINE's global ambäṩṩador before. Fans are also very cautious about using this title for V in CELINE events that he participates in.

Others also noticed that V's contact with the company is soмєтнing anyone can easily recognize, so in the near future, CELINE will soon officially announce V's title. Along with that, Although he has not officially become a brand ambäṩṩador of CELINE, V also receives the same treatment as a real ambäṩṩador and the revenue he brings to the company is not inferior to anyone:

- From what i've heard they announced their previous gba around a year later after signing the contract so you guys shut up. please don't blame our boy because he didn't claim it by himself 

- People remind V as if he declared himself this and that, V is not an ambäṩṩador, but on the magazine cover, it is the cover with the highest sales, the clothes are also sold out. The interactive statue on insta with the tag brand Ce, the top 5 all belong to Mr. V :))))) He didn't appear in the newspaper to claim he was an ambäṩṩador but why do you guys continue att*cking him like this :))))

- Anyways we celebrate tae is still not under celine officially, lisa can do all the work while taehyung will get the vip treatment from the brands to whom he brings the most clout to

- taehyung has shown admiration for countless photographers and fashion designers over the years, what do you mean by "eyeing"?  celine chose him and worked hard to get him btw, meanwhile they can't even send a private jet for your so called gba

- V doesn't claim to be Celine's ambäṩṩadors, Instagram posts only use the hashtag Celine, making it seem like they're self-proclaimed

- BTS just debuted solo recently so contact with the brand has to be slow and if they really signed a contract, no one would be crazy to claim their identity.

- V only posted the greeting card of Ce and the others grabbed his neck and declared him as a Celine ambäṩṩador. The real ARMYs will wait for the  statement release but now V has never called him V as Celine ambäṩṩador. I hope someone focuses on their fandom.

In the end, V doesn't deserve the unwarranted criticism because he didn't make up his own title. But overall, it's also a lesson worth remembering for ARMYs in complicated cyberspace!