Knew it — once Jungkook returned from the military, ARMYs would never run out of Weverse Live content to watch. These days, the Golden Maknae has been incredibly active on social media through spontaneous livestreams with all kinds of “fresh” topics — from playing games on Steam, unboxing the trending Kancho cookies to find a cute name, to most recently, eating a hamburger on the rooftop of his villa with a Namsan Tower view.

On the 30th, the idol held a livestream where he hosted a “Namsan view mukbang” on his rooftop. Jungkook said, “This isn’t a communication broadcast. It’s just a mukbang,” and politely introduced each item: a beef burger, French fries, fried chicken, and a vanilla shake from the famous αмєяι¢αn fast-food brand Shake Shack.

And indeed, the mukbang that followed instantly made you crave fast food. He ate so deliciously, savoring every bite, that ARMYs felt “suddenly life is good.”

And what’s Jungkook’s nickname? — Midas Touch. So right after the Shake Shack items were featured in the global K-pop superstar’s livestream, stores around the world saw a sudden surge in orders. Naturally, fans wanted to experience the same “meal” as him. Some even said it was Jungkook who made them try Shake Shack for the first time.

Social media became flooded with Shake Shack posts related to Jungkook’s livestream. According to Google Trends, #JUNGKOOK has been the #1 breakout topic under “Shake Shack” worldwide over the past day after he was seen eating their food. Clearly, ordering this burger has become a new trend among fans.

However, it seems Shake Shack wasn’t exactly “pleased” with this rising craze. On the 31st, the brand posted a tweet on its official account saying: “I hate millennial Halloween because what do you mean you're going as Jungkook eating Shake Shack on a roof,” playfully teasing fans who “copied” the K-pop superstar’s meal.

Not stopping there, they also left comments like “He wants to show off his Shack haul so you all BETTER BE NICE,” showing how proud and thrilled they were to have been personally reviewed by the Golden Maknae himself. Shake Shack’s statement immediately sparked hilarious reactions from fans, who even congratulated the brand for winning the “Costume of the Year” award since everyone now wished to have the same meal as the superstar.

Some even said it wouldn’t be a bad idea to actually cosplay that for Halloween — dress like Jungkook, order Shake Shack, and find a similar rooftop to do a mukbang. Contrary to their “hate,” upon hearing this, the brand seemed genuinely excited and commented asking fans to share photos if they actually did so.

Meanwhile, besides the increasing Shake Shack orders, another wholesome trend began to spread after his mukbang livestream — leaving kind messages for delivery drivers. Specifically, when placing his order, Jungkook added a note saying: “Please make the burger deliciously, I wish you prosperity/success and drive safely.”

Fans loved the way Jungkook showed respect toward service workers, saying it was behavior worth learning from. They commented on his act: “He is so endearing,” “He's such a sweetheart,” “Jungkook is too sweet and precious, I just follow his act from now on,” “Jungkook, don't make me cry, you're too kind,” and more.

After that, many ARMYs began adding similar sweet notes when placing their own orders. “Had known of them adding such considerate notes some time back... so I started to add ‘pls take your time and ride safely’ whenever I order food delivery on rainy days,” one ARMY shared. Some pointed out that they received even friendlier responses from delivery drivers and noticed their food arrived in great condition thanks to that.

All these details show that Jungkook is truly a global trendsetter — and more importantly, his influence always spreads positivity. That’s why ARMYs always follow what he does and never stop being proud of their idol!