V is not only a K-pop superstar but also a powerhouse of influence, capable of igniting media buzz, driving strong sales, and embodying a brand image that seamlessly aligns with the labels he represents. Every campaign he takes part in records breakthrough results, both in media exposure and revenue.
He currently ranks 3rd on the “Top 1000 Most Influential Global Influencers” list, surpαѕѕing numerous top stars and taking the lead in the Asian entertainment scene. For this reason, any brand seeking to connect with younger generations or expand its global reach inevitably looks to V as the perfect choice.
On the other hand, V never disappoints the brands he collaborates with. In just the first ten months of 2023, V generated over $274 million in media value from only 31 posts and stories on Instagram, making him the most impactful ambαѕѕador in terms of media influence for the brand. In South кσяєα, CELINE’s revenue skyrocketed sixfold, while its operating profit jumped by 591% compared to the period before V’s ambαѕѕadorship.
With Compose Coffee, the results were equally impressive: following the announcement of V as the brand’s face, the app gained more than 2.6 million new users, sales surged by 20.5%, and revenue reached approximately ₩88.9 billion with an operating profit of ₩36.7 billion.
V also recently brought fresh momentum to Coca-Cola кσяєα’s “Best Coke Ever” campaign. Most notably, on August 21, נαραиese luxury outdoor fashion label Snow Peak Apparel unveiled V as their brand ambαѕѕador and the face of their premium outdoor line, immediately encountering the kind of “incident” every brand secretly wishes for.
With just a 19-second promotional video—showing V strolling through the forest, lying on the grαѕѕ, and three official photos of him in a black puffer jacket shared on Snow Peak’s social media platforms—the Snow Peak Apparel website temporarily went down due to a mαѕѕive traffic surge.
Moreover, a staff member at a department store’s Snow Peak shop said after Taehyung's new photos were released, they received more than 50 phone calls asking whether the clothes he wore in the pictorial had arrived.
Although the company has not yet released for sale the products worn or promoted by V, the rush of fans flooding the website just to view his images demonstrates his unparalleled impact in global fashion and media. With this kind of “beloved crash,” Snow Peak Apparel’s products are widely expected to sell out instantly upon release.
Even the online community responded with excitement, highlighting how rare this phenomenon is:
- The art of crashing the official website following the announcement... only Kim Taehyung can relate. His impact is really huge.
- Snow Peak Apparel’s website is getting buried under an avalanche of traffic...
- Lmaoo SnowPeak Appeal website currently crashing down due to Taehyung became their new model
- the art of crashing official websites after a new brand deal or event appearance… only KIM TAEHYUNG can relate his impact? simply unmatched
- Snow Peak Apparel’s website is getting buried under an avalanche of traffic, leaving new customers out in the cold! We’ve seen this slope before, haven’t we?!
- Outdoor Taehyung crashed every website of every brands he endorses. Taehyung is so amazing should we start being concerned.
- omg taehyung did it again. snowpeak's site went down the moment he became their model. d*mn the power of kim taehyung!!
- 19 seconds of V just walking in the forest and the whole website goes down… that’s the Kim Taehyung effect
- SnowPeak hasn’t even started selling the items yet and the site already crashed—Taehyung’s power is insane
- He literally just breathed in that video and everyone (including me) rushed to the site… no wonder it couldn’t handle the traffic
Meanwhile, the collaboration with Taehyung is viewed as the beginning of Snow Peak Apparel’s strategic move to enter international markets. The brand emphasized that V’s natural elegance—gentle yet powerful—perfectly embo∂ιєs the spirit and positioning of their premium outdoor identity.
