There is no denying that ARMY is the biggest fandom in Kpop and also the most pa̾s̾sionate fans of BTS. Because of this, many programs and brands take advantage of ARMY's dedication to BTS to gain fame or commercial purposes.

Recently, SBS Inkigayo was accused of doing the same thing against ARMY and BTS. It follows Jungkook's latest performance at the Inkigayo stage this week when he performed Seven and won the trophy.

Not only that, but ARMYs were also very angry when SBS Inkigayo not only took advantage of the fandom but also used V as a bait to increase their popularity. Here's what's being noticed about the case:

As ARMYs know, Jungkook brought Seven to the Inkigayo stage last week as a gift to the fans. His performance made ARMYs go crazy and it was a real attraction for all K-pop lovers.

Not only that, Jungkook also won the trophy for this week's song nomination on Inkigayo with Seven. Therefore, he showed his encore in the enthusiastic cheers from ARMY participating in the show. Not only that, the frenzy got even stronger when V started appearing on stage and participating in Jungkook's encore.

He and Jungkook started dancing, enjoying the fun with the hundreds of fans below. The pictures that were hastily taken by some fans went viral online and it showed how amazing the victory scene was. However, since it's not the official image and video, it's really blurry and fans expect a clear video from SBS later.

However, ARMY's excitement was mixed when they noticed that the official clip uploaded by Inkigayo to YouTube conveniently removed V's moment with Jungkook. It created a big controversy among fans with Inkigayo for not showing the full encore stage with V's participation, even though that was what attracted the most.

The controversy increased when ARMY realized that SBS Inkigayo removed V in the video uploaded to Youtube but used his image to earn views for the show. Specifically, the show's producer released a collection of high-resolution photos from Jungkook's performance earlier today. It has become a tradition for all Inkigayo performers. Although ARMY was still eagerly awaiting high-quality photos from Jungkook on the show, their excitement was immediately extinguished when they saw the last photo in the collection.

The footage - which depicts Jungkook and V dancing to "Seven" is blurred outcomes with a compelling message. If the article attracts 1 million views by August 3, additional, unreleased HD photos without the show's logo will be published.

From this, ARMYs criticized the SBS show for taking advantage of their steadfast loyalty and using V and Jungkook's sweet moment to fuel the show's appeal. ARMY repeatedly expressed their disappointment, criticizing Inkigayo for taking advantage of the relationship between the BTS members and their supportive fandom:

- I can’t believe I’m letting Inkigayo use me

- not them using taehyung and jungkook dancing seven together as bait...

- get those views to 1m let's go see my babies

- Even I know but I can't refuse because I want to see both of them

- They use V as a bait, they didn't respect us and BTS

- Why they can do this with BTS - the idols attract the most attention for them and bring a huge money 

- They know how to engage us in this, but we can't do anything except joining in this bait

- stop gatekeeping taekook??? yesterday we were f1ghting for our life bc of the ban scare now even the official source has a condition jesus christ

- oh they need to get me those 4k ultra hd pics or i’m doing soмєтнing bad

Meanwhile, despite the criticism and feelings of betrayal from Inkigayo, many ARMYs confessed that they had to accept this challenge and it is not surprising that a strong and dedicated fandom has made that milestone so fast. quickly achieved. Through this situation, a reflection point can be seen for producers, fans, and artists alike as they navigate the often complex world of entertainment and fandom culture.

Inkigayo’s strategy of using BTS’s popularity might have sparked some backlash, but it also underscored the strength and dedication of the ARMY, who never shy away from expressing their thoughts or supporting their beloved band, even in the face of exploitation.

As this saga continues to unfold, one thing remains clear: The bond between BTS and the ARMY is stronger than any controversy.