As all fans know, SUGA's incident has been controversial for a long time recently. This has not only affected his image but also the brand ambαѕѕador contracts he owns.
A typical example is the case of Samsung Electronics and there are many rumors of a rift between the two sides. However, on August 31, Samsung made the first moves regarding brand ambαѕѕador SUGA and showed their response to the rumors of removing his title.
Here is the situation surrounding the recent controversy:
Earlier this month, the news of SUGA driving while drunk ѕнσ¢кed the online community. Immediately after that, SUGA himself and his management company also admitted the mistakes they made and were willing to cooperate with the ρσℓι¢є to resolve the incident. However, as a superstar of BTS, the male rapper still has to face fierce attacks from netizens.
Not only that, fans became even more uneasy when кσяєα Herald reported that Samsung Electronics was considering not renewing its brand ambαѕѕador contract with SUGA after the controversy. According to кσяєα Herald, an official familiar with the internal situation of Samsung Electronics said: “There is a risk in promoting someone as a brand ambαѕѕador who has caused a social controversy, regardless of the person's fandom".
The source even added that Samsung will not take immediate action to remove SUGA from advertisements, because the company signed a brand ambαѕѕador contract with BTS, not just the male rapper. This person revealed: “With this said, it doesn’t mean that Samsung will exclude him from campaigns right away. They have contracts with all BTS members. Unless Suga leaves the group, it is hard for them to do anything. They’ll need to see how this plays out".
Many netizens and fans, both in кσяєα and abroad, are questioning whether Samsung will continue to maintain its contract with SUGA in this context. There have been many cases of кσяєαn idols having their contracts canceled and their ambαѕѕador titles ѕтяιρped from major brands after being involved in scandals.
As rumors continue to spread, Samsung has shown its first moves regarding the male rapper. Specifically, on August 31, Samsung shared images of SUGA promoting the brand's 2nd generation projector - The Freestyle. This shows that SUGA's ambαѕѕador contract is still being maintained and there are no signs of instability as previously revealed.
Fans are also excited after seeing these moves from Samsung and share their thoughts:
- If you stand by Yoongi through all this I will buy a Galaxy Flip. Pinky swear.
- Thank you this made my day much better.
- Woohoo Samsung! You know what we like: our Samsung devices and Min Yoongi!
- SUGA: and Remember , “ No Others, Only Samsung”
- Love you Yoongi. The best Samsung ambαѕѕador.
- Thank you Samsung for keeping SUGA ad
- I bought my first Samsung phone recently because of Suga so please continue to support him!
- I WILL BUY THE FLIP 6. I PROMISE! Thank you Samsung Paraguay
- LOVE… YOONGI, we are with you forever
- Samsung takes stand....Aaaaaaaaaaaaaaa
- The attitude of Samsung Paraguay is honorable. It shows that you didn't listen the creaters of lies.He is undoubtedly your best representative for samsung.He's polite, respected, friendly, and one of the most famous person of the world. SAMSUNG PARAGUAY you have all my respect.
- SUGA best Samsung ambαѕѕador
Samsung and BTS started collaborating since February 2020. Both Samsung and BTS are considered icons of кσяєα, while the brand wants to leverage BTS's global popularity and youthful image to appeal to consumers around the world, especially Millennials and Generation Z. Among them, SUGA is the most impressive ambassador when he repeatedly shows his special affection for Samsung products in his role as a brand ambαѕѕador.
In April 2023, he attracted attention when he declared: "No iPhone, only Galaxy" during his world tour concert in the US. Since then, SUGA's quote has become a brand and a trend for a long time. On the contrary, Samsung's latest response in this context has shown a good relationship between the brand and the ambαѕѕador.
