Since BTS in general and Jungkook in particular have emerged as the top stars of the Kpop music industry, there are many brands and brands that want to leverage their global influence to achieve their goals. business. Of course, any brand that cooperates and signs a commercial contract with BTS has also witnessed great success in sales.

But BTS and Jungkook are not easy to come to commercial contracts. Instead, there's another way that brands can leverage the influence of K-pop superstars to sell. It's about expecting BTS members to α¢¢ι∂єитally introduce their food or products to the public.

Jungkook is one of the members who is most able to do this that he is called the King of Sold Out when anything he recommends sells out afterwards. But recently, the actions of Nongshim noodle company made fans uncomfortable because they seemed to have taken full advantage of his reputation.

Many fans have a habit of using products that their idols also use. Therefore, this creates a strength for brands when using idols to advertise their products.

Meanwhile, Jungkook is aware of this and he is also cautious in using products to avoid complicated situations. However, the keen eyes of ARMYs are always able to spot what items Jungkook uses and make them a big seller afterwards.

The case of Nongshim noodles is no exception, but recently the situation has become more complicated. He is a fan of instant noodles and Jungkook's love for instant noodles is also confirmed. Although he is not an official representative or advertisement for the brand, every time Jungkook eats noodles, fans rush to buy this type of noodle and the brand has earned huge sales from there.

Until this brand used Jungkook's noodle recipe to register a copyright under their name, fans and netizens became frustrated. Specifically, on March 16, Jungkook shared his unique ramyun recipe through Weverse.

The recipe is named “bulgeuri”, a combination of the ramyun flavors “neoguri” and “buldak”. In his special tutorial, Jungkook mixes both Neoguri and Buldak noodles with spices to create the perfect blend.

One note is that Neoguri is from the Nongshim brand while Buldak is owned by Samyang. That is, Jungkook used two types of noodles of two different brands.

This is quite common in the ḳöŕệän way of eating. Consumers often come up with their own versions of foods.

Even for ramyun, the famous Jjapaguri noodles as seen in the movie Parasite is a combination of Neoguri ramyun and Jjapaghetti ramyun. The spicy seasoning powder from Neoguri gives the black bean noodles a rich flavor.

But what's special in Jungkook's case is that Nongshim, the company behind Neoguri noodles, filed the copyright for the terms "Bulgeuri" and "Bulguri." This has aroused the anger of BTS fans because of the company's seemingly redeeming actions.

Jungkook posted his recipe on March 16, 2022. Meanwhile, an investigation by EToday revealed that Nongshim filed the copyright for the terms on the same day. That is, they recognized Jungkook's post and saw its impact, so they registered the copyright to get the maximum benefit.

When asked for a statement on the matter, a Nongshim employee explained that they were trying to prevent other businesses from taking advantage of the term. This person stated: "BTS’s Jungkook personally introduced it and it became a huge issue, so we simply filed for it with the goal of preventing it from being used imprudently for business, protecting Neoguri’s copyright. It is simply a protective business measure."

On the other hand, some netizens and fans have expressed disappointment towards the brand. They believe that the copyright should belong to Jungkook, as he was the first to make the recipe public:

- Well… Seeing how they also released a Jjapaguri product, I feel like they will release this too.

- It’s better that they filed for it. I think it’s in case other companies make the product.”

- No but Jungkook made it so why is a company taking it…? And there’s also Buldak in it. Nongshim is so weird.

- Seeing how they filed for it the afternoon after his live stream at dawn, they’re really working hard. Samyang, Nongshim, and Jungkook are all not the owners, but I don’t know why it feels like Nongshim is a thief. Anyway, shouldn’t they give soṃệẗḧing to Jungkook?

- This is smart of them. Their in-charge is good at their job.

- Well, if they really sell it… but seeing how nothing’s happened yet, I guess it’s fine.

- Since it’s come to this, they should use Jungkook as the spokesperson.

- They certainly should give #Jungkook the #TM ownership and or include him in this.. since it was him that started this by posting his recipe & its name!! I hope they do the right thing, it’s great to have the Jungkook power/influence but it’s not right to take his idea

- Its Jungkook Buguri recipe he made and sbere with fans. Also his power and it's another level. And that company wants to steal credits 

This is not the first time the noodle company has done this. As history has shown, Nongshim previously filed a copyright for the term “Jjapaguri” after it gained notoriety through Parasite. At the end of 2020, they launched Jjapaguri cup noodles. In another example, after the recipe for curry and Neoguri became popular, they also released curry-flavored Neoguri noodles.

Others pointed out in Jungkook's case that he also uses Buldak belonging to Samyang Foods so Nongshim should not take his own recipe for profit. The recipe copyright belongs to Jungkook is still the fairest and he has the right to do it.

Meanwhile, Jungkook originally intended to post it to share with fans, but the brand that seems to be making things difficult has yet to speak out on the matter so far.