The Boy Group Member Brand Reputation Rankings, conducted monthly by the кσяєα Corporate Reputation Research Institute, is a highly recognized and reputable chart within the K-pop entertainment industry. This ranking is widely referenced by major domestic and international media outlets and serves as a key indicator of an artist’s popularity.
Moreover, the rankings do not merely measure “fame” but also reflect an artist’s influence across social media and traditional media, the public’s perception of their image, behavior, and activities (both positive and negative), as well as their brand power, which can impact advertising deals, endorsements, and collaboration opportunities.
On November 15, the institute stated: “To analyze the personal brand reputation of boy group members, we collected 67,621,811 brand big data points for 755 male idols between October 15, 2025, and November 15, 2025. Based on consumer behavior analysis regarding these individual brands, we calculated consumer participation, media coverage, interaction, and community indexes to derive the brand reputation index. Compared to last month, when 66,896,208 big data points were collected, this represents an increase of 1.08%.”
In this month’s rankings, four BTS members were in the top 10, with Jimin continuing to lead with a brand reputation index of 4,389,785, up 1.82% from October. His highest-ranking keyword phrases included “ARMY,” “friendship trip,” and “Are You Sure?!”, while his top related terms were “warm,” “romantic,” and “donate.” The positivity-negativity analysis showed a 92.90% positive reaction rate.
Notably, before his hiatus for military service, Jimin had set a record for 36 consecutive weeks at the top of the individual brand reputation chart—a truly unprecedented achievement. Since returning in June of this year, even without any musical activities, Jimin has continued to dominate the rankings in July, September, October, and November, bringing his total months at #1 to 54.
Typically, rankings on the individual brand chart fluctuate frequently due to the constant activity of idols and the large number of male idols competing for attention. Securing the #1 spot is extremely competitive, yet Jimin’s position at the top has remained remarkably stable over the years, demonstrating his immense influence as a BTS vocalist.
Following Jimin, Jungkook ranked second with a brand reputation index of 3,547,123, marking a 12.50% increase from the previous month. Jin was fourth with 3,371,172, and V closely followed in fifth with 2,242,545. The remaining members—RM, j-hope, and SUGA—also placed within the top 20.
A few days ago, BTS was also announced as the top boy group in the Brand Reputation Rankings for Male Idol Groups for November, with a brand reputation index of 9,125,320, a 19.08% increase from October. High-ranking keyword phrases for the group included “full group” and “concert,” while top related terms were “surpαѕѕ,” “give a speech,” and “record.” Their positivity-negativity analysis revealed a 93.50% positive reaction rate.
These strong indicators from both individual and group brand rankings further solidify BTS’s status as the “King of K-pop.” Despite a long hiatus, BTS continues to capture the hearts of fans worldwide, remaining the focal point of public attention and online discussions across social media and the press.
Beyond that, the global public’s unwavering interest, the group’s timeless appeal, and their ability to lead entertainment trends demonstrate that BTS continues to set a new benchmark for influence in the global music industry!
