“Becoming a famous idol” seems to be the only path for K-pop artists during the first ten years of their careers. They work hard to create melo∂ιєs that leave a lasting impression on the public, conquer music charts, win prestigious awards, and fill stadiums around the world.
But an idol’s career is not limited to music or the stage. Many first and second-generation idols have succeeded in various other fields beyond their celebrity status, creating value through their own vision and personal brands.
For example, G-Dragon is widely known for his fashion brand PEACEMINUSONE, Jessica Jung for BLANC & ECLARE... while Sandara Park and Suzy have also become impressive female entrepreneurs through their investments.
Therefore, it’s no surprise that BTS members are also developing their own business ventures while maintaining their influence as global K-pop superstars. After more than ten years of activity, when their initial dream has already achieved remarkable success, it lays the foundation for them to take on new challenges — in fields that allow them to express their individuality and personal philosophy.
Jin appears to be one of the most notable members with two personal business projects, both started quite early. In 2018, Jin and his brother opened a נαραиese restaurant called Ossu Seiromushi, serving traditional נαραиese dishes prepared in wooden steamers in a premium seiro-mushi style.
Following that, Jin partnered with Baek Jong Won in December 2022 to establish the agricultural company Jinny’s Lamp, specializing in producing traditional кσяєαn liquor under the brand name IGIN.
Both brands reflect Jin’s deep pαѕѕion for cuisine and traditional кσяєαn liquor, soмєтнing that has often been showcased in many variety shows.
He is known to be an excellent cook with a refined palate and great enthusiasm for food. Meanwhile, he has such a fondness for traditional кσяєαn alcoholic beverages that he even stu∂ιєd brewing under master Park Rokdam and personally made several bottles of “Butterfly’s Honey Pot” to gift BTS members and celebrity friends.
After Jin, Jungkook has also shown interest in developing products under his own personal brand. In May of this year, netizens were abuzz with reports that Jungkook had completed trademark registration for eight product categories under his solo brand “JK.”
Jungkook and Big Hit Music even filed for trademark protection with major organizations such as USPTO (United States), EUIPO (Europe), WIPO (International), and the Mexican Trademark Office, showing that his vision extends far beyond K-pop, aiming for a broader range of global business sectors like cosmetics, fitness equipment, electronics, jewelry, fashion,...
Although he has yet to officially launch any business products, Jungkook once gifted ARMYs exclusive items such as a 24K gold flake perfume labeled GOLDEN, which could serve as a precursor to his future product line.
Meanwhile, j-hope continues to amaze the public with his sharp real estate sense. Since 2016, at just 22 years old, the BTS rapper has begun acquiring high-end properties. As of now, he owns three real estate αѕѕets with a total value of 27 billion KRW.
Notably, in 2025, j-hope earned praise from financial experts for his smart move: restructuring his αѕѕets ahead of new tax regulations. He sold the lowest-valued apartment among his four properties, earning a net profit of over 1.65 billion KRW (approximately 1.19 million USD) after tax. This not only maximized his profits but also spared him from a mαѕѕive tax burden the following year.
Beyond these members, RM’s first collaboration exhibition with SFMoMA, set to open in October 2026 as part of his personal collection, and SUGA’s 3.6 million USD donation to the Min Yoongi Treatment Center, are also considered significant non-musical projects.
These projects align with both members’ long-held aspirations — RM’s deep love for art, collecting, and museum visits culminating in his own exhibition, and SUGA’s long-time wish to contribute to charity and use music to inspire the younger generation. Now, he has managed to achieve both meaningfully and effectively.
The fact that BTS members are venturing into diverse fields reveals even more remarkable aspects of who they are as individuals, further enhancing their appeal to fans. ARMYs wholeheartedly support and eagerly look forward to seeing new sides of them beyond their “K-pop artist” identities. Fans also hope that each member will continue pursuing what they have long dreamed of and truly love!
