As a key project of HYBE in 2022, New Jeans was unexpectedly launched by ADOR (a subsidiary company headed by Min Hee Jin) at the end of July. Although it was not promoted widely at the first debut but New Jeans has proven more and more powerful after debuting.
Even with the latest comeback of New Jeans, it is said to revive the value of HYBE's stock. Netizens are currently thinking that New Jeans will be the group that will carry HYBE in the next 2 years when BTS members enlist.
Here is the information that has started this belief of netizens in the past days:
With the domestic stock market stagnating at the end of the year, entertainment companies are not immune to this flow. However, in contrast in recent days, the value of shares of companies witnessed a significant increase.
In addition to China's reopening (economic resumption), the expectation of the lifting of the ban on the Hallyu wave in this country is increasing, the potential of entertainment companies also begins to gradually revive. In particular, HYBE's stock price increased by 7.69% in two days as new girl group's new song 'Ditto' 'New Jeans' swept domestic and international music charts. The stock market predicts that domestic entertainment stocks will continue to rise next year.
On the 22nd, HYBE closed at 175,000 KRW, up 3.55% from the previous day. HYBE has grown 27.27% in the past month. HYBE recorded a 52-week low of 107,000 won on October 13 due to BTS' enlistment issues, but since then it has steadily increased, increasing by 52.84% in about two months.
It is explained that the success of New Jeans, HYBE's potential girl group is having a positive impact on the stock price. In August of this year, New Jeans topped the music charts with their debut songs 'Attention' and 'Hybe Boy', which is unusual for a rookie.
Among them, 'Hype Boy' remained at the top of the charts 4 months after its release. The new song 'Ditto' released on the 19th of this month) is also sweeping music charts at home and abroad. On this day, 'Ditto' topped the Melon Top 100, the biggest music website in Korea. In China's largest music streaming platform, QQ Music, it rose to the top at the same time and has also dominated overseas markets such as the UK, US, Japan and France. The music video is also receiving great popularity, ranking as the most popular video on YouTube in Korea.
NewJeans brings a strange wind of Korean entertainment. No girl crush, no school garden youth, no mysterious sexy, the 5 girls of NewJeans are the 5 girls of the trend. From the first images brought to the public, NewJeans has grown up and won the love of the audience.
Netizens think that from these factors, it can be judged that this is one of the most explosive groups in the new generation of idols along with IVE. In particular, New Jeans is expected to be able to fill the revenue gap of BTS when the group stops working and enlists, although the above growth has only just begun.
It is worth mentioning that New Jeans has only debuted for less than a year and this is considered a success with a new group. However, some others said that in the latest quarterly reports, even though HYBE has reduced its proportion of dependence on the group, BTS still accounts for 51.3% of the market share in the sales of this company's albums. Therefore, what New Jeans is doing is just helping HYBE strengthen the trust of shareholders.
BTS's revenue gap is still too big for them to fill immediately, but of course, helping to rebound more than 50% of the stock value within 2 months is also an amazing success for the group. this new girl debut!
