After BTS‘s exclusive contract with the luxury fashion house Louis Vuitton ended, fashion elites scrambled to sign an exclusive deal with the group’s trend-setting members.

Jimin became Dior‘s global brand ambαssador in mid-January, taking over Paris Fashion Week at the luxury fashion house’s Dior Fall 2023 Menswear Fashion Show. 

His global impact was immediately seen as he was said to create $17 million USD in EMV (earned media value, a metric used to determine the value of a social media post) by a brand analyst at the influencer marketing platform Lefty with two social media posts for DIOR.

SUGA also became a brand ambαssador in mid-January and was named a DI.VA.s (meaning Different Values) for Valentino.

Pierpaolo Piccioli said about his new ambαssador that: " He is a multi-faceted artist, an interpreter who uses his talent and work to express himself with energy and authenticity. He perfectly embod̾i̾e ̾s everything that DI.VA.s testimonials stand for diversity, inclusivity, creativity, and pαssion".

At this time, netizens suspect other members’ designer collaborations are in the works, including Jungkook.

At the end of January, “Jungkook x Calvin Klein” began to trend on Twitter after the global head of creative at Calvin Klein, Cedric Murac, and the brand’s commercial director, Zayden Choo, followed Jungkook on Instagram. Jungkook’s updated followers list trended along with photos of Jungkook wearing Calvin Klein underwear.

That was enough to get suspicions to rise, but now ARMYs have pieced together more potential evidence that “Jungkook x Calvin Klein” is possibly in the works.

Jungkook recently held multiple live broadcasts. In his first live broadcast of the new year, he shared that he’s “been living a life cut off from society” and has become used to the slower lifestyle.

While some fans expressed concerns about his lack of official schedules, Jungkook αssured viewers in the same broadcast that he would adapt to a busier lifestyle again as soon as he had work.

He said that: "Well, it’s not really that recently I’ve been unambitious or anything. So to say… If I had even a small [schedule] or a little work, I don’t think I would be like this, but I adapt really quickly to situations so if I were to start up working on music again or som̾e̾t̾h ̾ing, it would become habitual again."

Jungkook’s latest broadcast took ARMYs along to his boxing practice, which he admitted he hadn’t attended in a while due to a lack of promotional activities.

Fans already suspected som̾e̾t̾h ̾ing was up after he showed a more active lifestyle. Eagle-eyed fans noticed another promising sign when Calvin Klein’s commercial director shared he was on his way to Seoul with “exciting things coming soon.”

With the stars seemingly aligning, ARMYs once again began to trend “Calvin Klein” in relation to Jungkook, hoping that a collaboration is just around the corner. Nothing has been officially announced, but ARMYs are keeping their eyes peeled for additional “clues.”

Jungkook not only became more active recently, but he also debuted a transformative haircut.